首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will read a short passage, listen to a talk, and answer a question about them. After you hear the question, you will have 30
You will read a short passage, listen to a talk, and answer a question about them. After you hear the question, you will have 30
admin
2022-09-29
55
问题
You will read a short passage, listen to a talk, and answer a question about them. After you hear the question, you will have 30 seconds to prepare a, response and 60 seconds to record the response.
Now read the passage about what experience goods are and how to sell them. You will have 45 seconds to read the passage. Begin reading now.
Experience Goods
Usually before people buy a product, they already have a good sense of how much they will enjoy it. However, there are some products whose value or usefulness cannot be known until a person has some experience with them. Such products are known as experience goods. Experience goods often cause problems for the companies that sell them because it is hard to convince people to buy something when they are unsure whether they will like it. In order to show people the value of experience goods, companies can give customers free samples or previews so that they can experience a part of the product before they buy it.
Now listen to part of a lecture on this topic in a marketing class.
Using the example from the lecture, explain what experience goods are and how companies overcome the difficulties of selling them.
Now listen to part of a lecture on this topic in a marketing class.
So, let me give you an example of this. Recently a friend of mine started a company that makes educational DVDs for children. You know, a whole series of videos that are fun for the kids, but also teach them some basic reading and language skills. They’re the kind of videos that elementary school teachers would show to their kids in the classroom. Now my friend, she knew that her videos were really good, the best on the market, but teachers weren’t really buying them because well, there was no way for the teachers to know if they were any good. After all, they’d never seen them, right? So, here’s what she decided to do. She sent one DVD, the first one in the series, to several elementary school teachers in the area without charging them anything in return. It was expensive for her to do this of course, but boy! Did it pay off! The teachers who received this first video showed it to their classes. They saw that the students thought the video was fun and more importantly, that they were learning from them. So, once the teachers saw how good the video was, lots of them ordered all the DVDs in the series. She kept offering the free first video to any teacher who wanted one and her DVDs became a success nationwide as more and more teachers heard about and tried them.
选项
答案
Experience goods are known as the products whose value can’t be felt until customers use or experience them in person. When attempting to sell experience goods, companies will hand out free samples or previews of such products. This enables customers to have some experience with them before buying. The lecturer’s friend, for example, once succeeded in marketing nationwide the educational DVDs for children by using this technique. Before the DVDs series were known in the market, she sent the first one of the series as a sample to several elementary school teachers without charge. These teachers, after finding that their students enjoyed and learned from the first video, ordered the entire set. As she continued to hand out the samples, her videos were famous among an increasing number of educators around the country.
解析
转载请注明原文地址:https://kaotiyun.com/show/Jb5O777K
0
托福(TOEFL)
相关试题推荐
Completethenotesbelow.WriteNOMORETHANTHREEWORDSORANUMBERforeachanswer.STUDENTHEALTHCENTREExamplePatient’sna
Choosethecorrectletter,A,BorC.QuarantineatAustralia’sinternationalairportsandseaportsBeaglesarechosenasdetec
Whatdoesthepoliticiansaythegovernmentwilldointhefollowingareas?AincreaseexpenditureBmaintainthesamelevelof
Whatdidthewomanfinddifficultaboutthedifferentresearchtechniquessheused?ChooseFIVEanswersfromtheboxandwritet
reward发展阶段的营销活动将从发展品牌意识转变为发展顾客的忠诚度和品牌认可度。所以第一步可以对回头客的忠诚度进行奖励。
growth录音原文中的thehistoryofthemovement是题目的原词复现,thereasonsfor是题目explaining的同义表达,故空格处应填入growth
COMPUTINGTECHNOLOGY25thCONFERENCEConferencedate:【L1】________Conferencevenue:【L2】________ReservationphoneNo.:【L3】_
(Itis)believedthatsomedinosaurswereintelligent,(ability)toperformcomplexactivities,andperhaps(even)capableof(s
A、Theyaredifficulttoread.B、Theyareslowlyfallingapart.C、Theywerenotmadefromwoodpulp.D、Theyshouldbestoredina
A、Thedifficultiesfacedbythecolonists.B、Theskillofmilitaryheroes.C、Thecourageofoneman.D、ThecauseoftheRevoluti
随机试题
某县土地管理局批准了黄某的建房申请。黄某的房子建好后,县水利局认为系违章建筑,责令限期拆除。黄某对处罚决定不服,以县水利局为被告提起行政诉讼。人民法院在受理黄某的起诉后,对于县土地管理局在诉讼中的地位应当如何确定?()
胡适的白话诗集名为《___________》。
视交叉中的交叉纤维来自
关于蛋白质二级结构的叙述正确的是()
上市公司审计应由两名具有证券相关业务资格的注册会计师签名。()
()是税收规划最基本的原则,是税收规划与偷税漏税区别开来的根本所在。
钾为人体的重要阳离子之一,成年女性体内钾总量略高于男性。()
Kids’Health:FourStepsforFightingStressEverybodygetsstressedfromtimetotime.【K1】______Somewaysofdealingwiths
根据图形回答问题。1999年至2006年期间,地质灾害造成的年平均直接经济损失是1998年直接经济损失的()。
Wearewitnessingdiminishingfaithininstitutionsofallkinds.Peopledon’ttrustthegovernment.Theydon’ttrustbanksand
最新回复
(
0
)