首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Part Ⅱ Reading Comprehension (Skimming and Scanning) Directions: In this part, you will have 15 minutes to go over the passage q
Part Ⅱ Reading Comprehension (Skimming and Scanning) Directions: In this part, you will have 15 minutes to go over the passage q
admin
2013-06-02
68
问题
Part Ⅱ Reading Comprehension (Skimming and Scanning)
Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C) and D). For questions 8-10, complete the sentences with the information given in the passage.
Pizza Hut
Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $ 600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in its 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.
In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990s’ Pizza Hut sales had reached $ 4 billion worldwide. In 1998, Pizza Hut celebrated its 40th anniversary, and launched its famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $ 5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut’s market share has slowly eroded because of intense competition from their rivals Domino’s, Little Caesar’s and newcomer Papa John’s. Home delivery was a driving force for success, especially for Pizza Hut and Domino’s.
However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.
In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be the first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza.
Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different—different enough that customers will think it’s a whole new product. Look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the "BigFoot", which was two square feet of pizza cut into 21 slices. In 1995, they introduced "Stuffed Crust Pizza", where the crust would be filled with cheese. In 1997, they marketed "The Edge", which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing "The Big New Yorker," trying to bring the famous New York style pizza to the whole country.
Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success.
Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future.
However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low-cost producer. They rely on their quality pizza and good service to account for their higher prices.
An indirect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such intense competition with competitors. Pizza Hut’s opportunities are almost endless. Revenue with their new innovative pizzas, and increase brand loyalty with good customer service.
Pizza Hut’s, number one threats are from their competitors. Currently, their closest competitor is Domino’s Pizza. Domino’s main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Domino’s was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes. However, many lawsuits have been filed against Domino’s in the past for reckless driving by their drivers, so Domino’s withdrew the promotion. Little Caesar’s is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. Other competitors include Papa John’s, Sbarro, and Pizza Inn.
A problem facing all of the pizza chains is that each of their individual competitive advantages is pretty much everyone’s competitive advantages. Most if not all the top pizza chains offer free delivery, and always have some sort of promotional deal offering large pizzas at reduced prices. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and Di’Gornio pizzas.
______is now commonly served as topping at pizza restaurants.
选项
A、Fruit
B、Buffalo wing
C、Italian cheese bread
D、Chicken
答案
D
解析
细节题。由题目中的topping找到第三段最后一句For example, chicken is now a common topping found on pizzas.(举例来说,鸡肉经常作为配料出现在比萨上。)所以答案选择D。
转载请注明原文地址:https://kaotiyun.com/show/JwB7777K
0
大学英语六级
相关试题推荐
ReturningtoScienceTeresaGarrettwasworkingpart-timeasabiochemistrypostdoc(博士后).Shehadaninfantathome,andsh
AccordingtothemostrecentAmericanFreshmansurvey,conductedannuallybytheUniversityofCalifornia,LosAngeles,undergra
Forthispart,youareallowed30minutestowriteashortessayentitledShouldCollegesFocusanTalentTrainingorScientific
FollowingNature’sSignpostsFormany,"navigation"hascometomeantheuseofnavigationalinstrumentsandmaps.However,
Forthispart,youareallowed30minutestowriteashortessayentitledAboutKeepingIndoors.Youshouldwriteatleast150w
A、Itimproveshisskiingskills.B、Itgiveshimanopportunitytomakefriends.C、Itprovideshimachancetostayoutdoors.D、I
Directions:Forthispart,youareallowed30minutestowriteacompositiononthetopic:WhyDotheViewersLikeWatchingSpor
Thehumancriterionforperfectvisionis20/20forreadingthestandardlinesonaSnelleneyechartwithoutahitch.Thescore
BalancingCollegeLifeandAcademics1.ControlYourSchedule;Don’tLetYourScheduleControlYouOrganizationandtimeman
Theheadofahomingpigeoniscomparativelysmall,but______(它的大脑比普通鸽子的大脑大四分之一)
随机试题
用成形铣刀铣削直线成形面时应注意哪些事项?
卵细胞质内单精子注射(ICSI)的适应证,以下哪项不正确
咨询工程师在提交咨询成果阶段的主要工作是()。
在渗透变形中,土颗粒从土体中流出的现象叫()。
根据以下资料。回答以下题。2008年上半年,全社会固定资产投资68402亿元,同比增长26.3%。其中,城镇固定资产投资58436亿元,增长26.8%;农村投资9966亿元,增长23.2%。在城镇投资中,国有及国有控股投资23554亿元,同比增长1
有的领导干部为了维护个人和小团体的______,本着“你不犯我,我不犯你”的态度,相互“高抬贵手”,乃至相互“补台”,这种“和气”蔓延后最终是同上贼船。填入横线部分最恰当的一项是()。
阅读下文。回答86—90题。科学家在7000名志愿者的协助下,联合研制成功了“电子大脑”。这是科学史上第一次制成能够“解读”思维的“人脑图”。设计者说,这是一项未来技术,将帮助人类理解人体最复杂的“机器”的工作原理。美国洛杉矶大学神经细胞扫
专化防御和反专化防御是物种进化过程中的两种反应类型。前者是指丽种物种在防御方面的协同进化过程中所做出的特定进化反应。例如:加纳园蛛在黄昏时把网建成,而到黎明时又把网拆毁以对付猎蛛蜂白天对其捕食。反专化防御是相对专化防御而言的,是指物种为破除其他物种的专化防
—DidCharlesvoteinthelastelection?—No,hewasn’t______.
可见,不同于美国的电子书读者,中国的电子书读者并不是转投新媒介的传统购书者。
最新回复
(
0
)