首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
admin
2016-04-30
65
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
The author agrees that China’s middle-class households ______.
选项
A、are interested in inventive ads instead of simple ones
B、earn less than the overseas middle-class households
C、contribute most to China’s consumer market
D、no longer aspired to own the "the big three"
答案
B
解析
原文只有第3段第4句提到了中国的中产阶级,其中just一词表明作者认为中国中产阶级的收入其实不高,该段一开始提到了西方国家,因此可以推断,作者衡量中国中产阶级收入时是以西方国家中产阶级的收入为对照标准的,因此B为本题最合适的答案。
转载请注明原文地址:https://kaotiyun.com/show/K8G7777K
0
大学英语六级
相关试题推荐
Iaskedsuccessfulpeoplewhatthesecretoftheirsuccesswas.I【B1】______anearlydiscussionwithavicepresidentofalarge
A、Theyattendahouse-sitter’sparty.B、Theycheckahouse-sitter’sreferences.C、Theyinterviewahouse-sitter’sfriends.D、The
A、Shewasveryluckytoseemanywhales.B、Shedidn’tgotothewhale-watchingtrip.C、Shedidn’tseeawhaleonherwhale-watch
A、Tocallherfatherincaseofanemergency.B、Tocallherfamilywhenshe’shomesickC、Tokeepclosecontactwithherfriends.
A、Introducethewomantohisfriends.B、Getfamiliarwiththeuniversitycampus.C、Gotothetenniscourtsforanappointment.D
A、AlthoughTVspopular,shedoesn’tlikeit.B、ShekeepswatchingTVaslittleaspossible.C、NowshewatchesTValot.D、Sheth
A、Tocompeteforcustomers.B、Toreducethesizeoftheirstaff.C、Toprovideservicesfordistantclients.D、Toexpandtheirop
A、Peoplewhoareinthehabitofswitchingfromonebanktoanother.B、Youngpeoplewhoarefondofmoderntechnology.C、Youngp
A、TheirBBSwasnotasgoodaswhattheyhadthoughtbefore.B、Theirprogressinthewebsite-designwashinderedforlackoffun
Forcenturiesmendreamedofachievingverticalflight.In400A.D.Chinesechildrenplayedwithafan-liketoythatspunupward
随机试题
格式塔心理学认为,审美主体的心理世界与外在对象之间具有()
A巧克力培养基BSS培养基C罗氏培养基DB-G培养基E庖肉培养基培养淋病奈瑟菌选用
患儿,5岁,以单纯性肾病收入院。查体可见阴囊水肿明显,局部皮肤紧张、变薄、透亮。目前最主要的护理诊断是
目标投资报酬率定价法是合用目标投资报酬率乘以()来确定目标利润。
下列说法中,不正确的是()。
某银行最近与某客户结束了长达8年的业务关系。该行应将该客户此前的财务数据与交易记录()。
下面是两位化学老师关于“二氧化硫”的教学设计片段。设计一环节1:依据SO2对环境的污染资料认识SO2的物理性质。情景:播放一段有关SO2形成酸雨及酸雨对人类危害的视频资料。学生根据视频资料以及已有的生活经验预测:SO2易溶于水,是一种无色、有毒、有
在影响人口迁移的各种自然环境因素中,气候、土壤、水和矿产资源等是最主要的。()
在一个盒子中放有10个乒乓球,其中8个是新球,2个是用过的球.在第一次比赛时,从该盒子中任取2个乒乓球,比赛后仍放回盒子中.在第二次比赛时从这个盒子中任取3个乒乓球,则第二次取出的都是新球的概率为______.
A、Givingupsmoking.B、Keepingfit.C、Doingexercises.D、Eatingsweets.A
最新回复
(
0
)