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You will hear a college lecturer talking to a class of business students about "deal-a-day" websites. As you listen, for que
You will hear a college lecturer talking to a class of business students about "deal-a-day" websites. As you listen, for que
admin
2016-11-25
40
问题
You will hear a college lecturer talking to a class of business students about "deal-a-day" websites.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
Deal-a-day Websites
History
【L1】"Deal a day" websites not only bring new changes to shopping pattern but also raise a large amount of______.
【L2】Andrew Mason majored in______.
【L3】When Andrew Mason started his website, he combined coupons with the______.
Groupon
【L4】Andrew Mason’s experiment developed into one of the hottest of the ______ deal-a-day websites.
【L5】Every day, Groupon posts______in all the cities where it operates.
【L6】The website e-mails a "groupon" to more than two million______.
【L7】The______offered by Groupon vary sharply from the ordinary to the absurd.
【L8】The recession has caused restaurants, retailers, and suppliers to burden themselves with a lot of______.
【L9】Many companies resort to the web to move______.
【L10】If you want to buy______, you can use Woot. com.
【L11】It is possible for deal-a-day sites to alter the way businesses______their products.
【L12】Groupon has been profitable since last June and it is expected to gain revenue of $______million this year.
【L2】
You will hear a college lecturer talking to a class of business students about " deal-a-day" websites.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone. In today’s class we’ll be studying "deal a day" websites that are getting more and more social. Nowadays, "deal a day" websites are changing the way we shop — and raising tons of venture capital. Discounter Groupon is leading the way.
A few years ago Andrew Mason was a public-policy graduate student who had gotten into a social rut. "There’s so much to do in Chicago," he recalls, "but I found myself going to the same movie theaters and restaurants."
To make trying new places less risky, Mason, 29, started experimenting in 2008 with a website that marries coupons with the wisdom of crowds. He figured an activity might be worth trying if it was cheap enough and appealed to a sizable group.
That experiment turned into Groupon, one of the hottest of the fast-growing deal-a-day websites. Groupon posts one deal each day in each of the 40 cities in which it now operates, and e-mails that deal, called a "groupon" , to more than two million subscribers.
The steep discounts range from the ordinary($20 off dinner at Delmonico’s restaurant in New York City)to the absurd(half-price for an hour in a sensory-deprivation tank at SpaceTime Tanks in Chicago). If enough subscribers sign up for the deal, users receive a coupon by email the following day — and Groupon gets a finder’s fee of about 30% to 50% of the total bill.
Because of the recession, restaurants, retailers, and suppliers have a lot of excess inventory, and companies like Groupon are popping up across the web to help move merchandise. Fashion has GiltGroupe.com, consumer electronics shoppers use Woot. com, and in the past year more than two dozen similar sites have launched. Post-recession, deal-a-day sites have the potential to change the way businesses market and sell their products if they continue to see the benefit in offering deep discounts.
It’s a no-brainer for Michelle Johnson of the Vitality Unlimited Spa outside St. Louis, who says she snagged 600 potential new customers by offering a $68 massage for $30. Some 70% of the Groupon customers who have visited the spa have booked a second massage.
Businesses aren’t the only ones flocking to Groupon. Earlier this year the company raised $30 million from Accel Partners and others. Mason says it has been profitable since last June, and he expects revenue of $100 million this year. He plans to use the venture funding to expand into 80 cities by the end of the year. For deal-hungry consumers, the expansion can’t come fast enough.
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