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  3. High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

admin2018-05-11  15
问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also【C1】______ similar techniques to tempt people to their websites and to make a purchase. "In the Internet【C2】______ years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing, personalized technology, smart search engines and【C3】______ in an effort to increase traffic and sales.
    Some online retailers are using【C4】______ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million emails to customers every week. The content of the email is【C5】______ to fit the recipient’s age, lifestyle and other factors.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it【C6】______ if it’s going to be effective. What you’re trying to do is to【C7】______ lookers into bookers."
    MyPoints is an【C8】______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be【C9】______ for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online【C10】______ that produces 400 data points about them.
A) incentive B) tailored C) diplomatic D) profile
E) properly F) embarked G) boom H) targeted
I) indicative J) deploy K) recommendation L) convert
M) multimedia N) invariably O) redeemed
【C2】
选项
答案G
解析 此处需填入修饰years的词，可能是形容词、分词或名词。根据空格后所说“网络上零售商大打价格战”，可知这种事情可能发生在互联网发达的年份。boom“繁荣，迅速发展”与years搭配，表示“繁荣的年份”，符合语境。
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