首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、
In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、
admin
2013-06-10
47
问题
In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、D、E、F、G……) to fit into each of the numbered blank. There are several extra choices, which do not fit in any of the gaps. (10 points)
Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. The global giant company with revenues in 1996 of $US 6.4 billion and profits of $553 million started in the 1960s with the company’s founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car.
One of Nike’s founders, Phillip Hampson Knight had been a top athlete when he was at the University of Oregon. He moved on to become a student at Stanford Business School, but retained his interest in sport. (41)______.
Subsequently, Knight visited Japan and discovered a manufacturer who fitted the model of the ideal firm—Onituska Tiger Company, which made its own inexpensive, high-quality running shoes.
(42)______. He suggested to his old college track coach. Bill Bowerman, that they could work together using their skills and interests in sport and business, and capitalise on the cheaper cost of sports shoes from Japan. In 1964 they each, contributed $500 to import Tiger shoes, which Knight began selling from his car at high-school track meets.
(43)______. Knight and Bowerman developed their own brand name, Nike, named after the Greek winged goddess of victory. They paid a local design student at Portland State University $35 to create the famous "Swoosh" logo, and Bowerman created the innovative pattern called the waffle-sole design, by using his wife’s waffle iron to impose the pattern on the sole of the shoe. By 1972 Nike began ’designing its own shoes and was contracting production out to factories in Asia. With excellent timing and a fair share of good luck, the founders of Nike were perfectly placed to cash in on America’s sports leisure boom during the 1970s, when millions of Americans began jogging and running as part of their personal campaigns to keep fit and healthy.
(44)______. But at the heart of its constant campaign is the star athlete, a principle that was put in place early in the huge American company’s marketing plans.
(45)______. Other endorsements came soon after that, such as leading American tennis player Jimmy Connors who won the Wimbledon and the US Open Grand Slam tennis tournaments in 1974 wearing Nike tennis shoes. In 1985, the man who would become one of Nike’s biggest successes, Chicago Bulls rookie basketball player Michael Jordan, endorsed his first line of "Air Jordan" Shoes. The endorsements by star players, encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to $US I billion worth of running, basketball, and tennis shoes in 1986, while creating their first sports clothes under the Nike label.
A. Nowadays, Nike’s products include not only basketball and tennis shoes, but also sports clothes, sports bags, sports caps, etc.
B. Back in the US, Knight got to think that he could actually put his knowledge into practice, and make money.
C. In 1973, the newly formed company implemented its first, and most important marketing strategy, endorsing its first star athlete, running star Steve Prefontaine who in turn used and praised Nike footwear.
D. To reinforce its dominant worldwide presence, Nike spent $US 642 million in 1996 on advertising and promotion.
E. The name of Nike comes from the goddess of victory in Greek mythology.
F. At Stanford he brought his enthusiasm for track sports to his studies, writing a paper on how to create a cheaper, better running shoe using Japanese labour, which was cheaper than American.
G. Worried that the Japanese company might find a more established distributor.
选项
答案
B
解析
前一段提到Knight访问日本并找到理想的跑鞋制造商,B叙述他回到美国考虑将自己的想法付诸实践,并赚钱。
转载请注明原文地址:https://kaotiyun.com/show/Kqd4777K
0
考研英语一
相关试题推荐
ThepurposeoftheauthorinwritingthistextistoWhichofthefollowingistrueaccordingtothistext?
Todevelophispoint,theauthorhasused______.Whatcanbeinferredfromthepassage?
ThefederalentitycreatedbytheConstitutionisbyfarthedominantfeatureoftheAmericangovernmentalsystem.(1)_____the
ThefederalentitycreatedbytheConstitutionisbyfarthedominantfeatureoftheAmericangovernmentalsystem.(1)_____the
ThefederalentitycreatedbytheConstitutionisbyfarthedominantfeatureoftheAmericangovernmentalsystem.(1)_____the
TheEuro’sfiscalstraitjacketismentionedtoshowItcanbesafelyconcludedfromthetextthatsmallermembersoftheEuroa
Thepassageimpliesthattheauthor’sattitudetowardsthedivisionoffemininetalkandmasculinetalkis______.Malesdonor
Themainpurposeofthepassageisto______.Theauthor’sattitudetowardspatientsinstareinstitutionscartbestbedescribe
Theinitialfundofgeneralscientificknowledgeisaninvaluableasset(财产),buttheyoungresearchworkershouldhavenoillusi
Youngpeopleintheearly1980saretakingonasetofattitudesandvaluesremarkablydifferentfromthoseofthestormy’60sa
随机试题
填空(1)“承”有_____画。(2)“丐”有_____画。(3)“兜”字的第五笔名称是_____。(4)“痛”字的结构是_____。(5)“贯”字的笔顺是_____。
氨基酸在等电点时
2005年,甲市房地产管理局根据某开发公司的申请,按照《城镇房屋所有权登记暂行办法》和甲市《城镇房屋产权暂行办法》的规定,向该公司颁发了莲花住宅小区门卫室的产权证发证时认定:甲市玫瑰路843弄门卫室(莲花住宅小区门卫室)系该开发公司于2003年6月依法取得
授信业务包括()。
我国政府坚持通过发展经济、调整经济结构、深化改革、协调发展城乡经济,以及完善社会保障体系促进就业,并采取各种有效措施,千方百计增加就业,扩大就业规模,努力把失业率控制在社会可承受的限度内,这是()。
X股份有限公司(以下简称X公司)是一家生产、销售液化天然气专用钢瓶以及存储、经销罐装液化天然气的企业,其产品主要供应Y市平房区及周边中小城镇和农村。X公司20×8年度财务报表由Z会计师事务所实施审计,并出具了无保留意见审计报告。20×9年底
()将成为未来每个教师的基本职业生存方式。
假设VAR 为变量,指令MOV BX,OFFSET VAR 的寻址方式是( )。
使用VC6打开考生文件夹下的源程序文件modi2.cpp。请完成以下函数:intfactorial(intn):求出n的阶乘,必须使用递归调用。如果n小于1则返回0。注意:不能修改函数的其他部分。#include<iostream.h>#in
ScientistsWeighOptionsforRebuildingNewOrleansAsexpertsponderhowbesttorebuildthedevastated(毁坏)city,onequest
最新回复
(
0
)