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  3. Analyzing your competitors 分析自己的竞争对手

Analyzing your competitors 分析自己的竞争对手

admin2010-02-11  39
问题 Analyzing your competitors 分析自己的竞争对手
选项
答案a．Technology Is their technology the same as ours? Is it as good as ours? Is it reliable? Exactly how unreliable is it? Will it affect their sales? b．Marketing strategy What have you found out about their marketing strategy? What about their marketing strategy? c．Packaging What do you think of their packaging? d．Advertising When is the advertising campaign scheduled? Have they scheduled a TV advertising campaign? e．Advertising budget Have you heard what they are spending on advertising? What are they spending on advertising? f．Selling price What is the selling price? g．Production What’s their unit cost? What will it cost to produce? Will they produce 50,000,000? Or more? How many units will they produce?
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