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  3. Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that

Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that

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问题     Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that advertise their products to mass audiences must strictly deliver on their promises, and the quality of their goods must live up to the hype put out by the sellers. In order to examine just how important truthful advertising is, let us consider for a moment a world in which there was no such constraint imposed upon sellers. It would be a world where advertisers were free to exaggerate or even lie as they pleased, doing anything to make their products look great, even when it’s of inferior quality.
    Firstly, the unreliability of the goods in question would no doubt shatter consumer confidence. Wary buyers would shop much less, thus decreasing the volume of trade and leading to a weakened overall economy. Further, the market would find itself stagnating, the lack of growth attributable to the fact that everyone is reluctant to buy products of which they are uncertain. Without growth, no progress is achieved.
    Innovation on all fronts would suffer as well. With consumers constantly on guard against getting ripped off, brand loyalty would be more important than ever. Buyers would simply stick with products that they know to be of good quality and be very hesitant to spend their money on "riskier", unfamiliar ones. This would make entry into the market by new sellers or producers almost impossible, even if their products were of better quality than existing ones, simply because no one would be willing to give them a try. With new players effectively barred from the game, we’re left with the same goods in the market, day after day, year after year.
    In the real world, however, truth in advertising allows American consumers to trust the boasts of producers. Thus, brand loyalty is less of an impenetrable barrier to entry. In order to enter into the market, new sellers or producers would simply have to create a better product and then announce the fact. Those who violate the principle of truth in advertising by making false claims of quality are punished on two fronts. The first is by the law and the second, perhaps more effectively, is by the buyers themselves, who will refuse to do business with the dishonest seller in the future. Imposed by both law and market forces, the principle of truth in advertising is a useful tool that allows for a more efficient, pliable market poised for growth and constantly reinvigorating itself with new producers and goods. These producers are constantly competing against one another for the right to sing the praises of their products—truthfully, of course.
The first paragraph establishes that the author______.
选项 A、believes truthful advertising is a subject worthy of serious study
B、wholly supports the concept of truthful advertising
C、intends to educate the reader on the effects of truthful advertising
D、considers truthful advertising the most vital element in the American economic system
答案B
解析 属态度推断题。第一段第一句指出：广告宣传应实言以告是美国自由市场经济体系中的一个核心概念。第三句从反面说明这一重要性：为了检验一下诚实广告的重要性，让我们暂且思考一下，如果取消束缚在销售方身上的这种约束，这个世界会变成什么样子?由此可见，作者对此的态度是完全赞同的(即选项B正确)。选项A在文中未提到；选项C与原文最后一句不符，原文突出的是不诚实广告的影响；选项D中的most vital用词过于绝对，与原文中的central不符。
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