首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that
Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that
admin
2019-08-01
36
问题
Truth in advertising is a concept central to the American free market economic system. According to this theory, companies that advertise their products to mass audiences must strictly deliver on their promises, and the quality of their goods must live up to the hype put out by the sellers. In order to examine just how important truthful advertising is, let us consider for a moment a world in which there was no such constraint imposed upon sellers. It would be a world where advertisers were free to exaggerate or even lie as they pleased, doing anything to make their products look great, even when it’s of inferior quality.
Firstly, the unreliability of the goods in question would no doubt shatter consumer confidence. Wary buyers would shop much less, thus decreasing the volume of trade and leading to a weakened overall economy. Further, the market would find itself stagnating, the lack of growth attributable to the fact that everyone is reluctant to buy products of which they are uncertain. Without growth, no progress is achieved.
Innovation on all fronts would suffer as well. With consumers constantly on guard against getting ripped off, brand loyalty would be more important than ever. Buyers would simply stick with products that they know to be of good quality and be very hesitant to spend their money on "riskier", unfamiliar ones. This would make entry into the market by new sellers or producers almost impossible, even if their products were of better quality than existing ones, simply because no one would be willing to give them a try. With new players effectively barred from the game, we’re left with the same goods in the market, day after day, year after year.
In the real world, however, truth in advertising allows American consumers to trust the boasts of producers. Thus, brand loyalty is less of an impenetrable barrier to entry. In order to enter into the market, new sellers or producers would simply have to create a better product and then announce the fact. Those who violate the principle of truth in advertising by making false claims of quality are punished on two fronts. The first is by the law and the second, perhaps more effectively, is by the buyers themselves, who will refuse to do business with the dishonest seller in the future. Imposed by both law and market forces, the principle of truth in advertising is a useful tool that allows for a more efficient, pliable market poised for growth and constantly reinvigorating itself with new producers and goods. These producers are constantly competing against one another for the right to sing the praises of their products—truthfully, of course.
The first paragraph establishes that the author______.
选项
A、believes truthful advertising is a subject worthy of serious study
B、wholly supports the concept of truthful advertising
C、intends to educate the reader on the effects of truthful advertising
D、considers truthful advertising the most vital element in the American economic system
答案
B
解析
属态度推断题。第一段第一句指出:广告宣传应实言以告是美国自由市场经济体系中的一个核心概念。第三句从反面说明这一重要性:为了检验一下诚实广告的重要性,让我们暂且思考一下,如果取消束缚在销售方身上的这种约束,这个世界会变成什么样子?由此可见,作者对此的态度是完全赞同的(即选项B正确)。选项A在文中未提到;选项C与原文最后一句不符,原文突出的是不诚实广告的影响;选项D中的most vital用词过于绝对,与原文中的central不符。
转载请注明原文地址:https://kaotiyun.com/show/L22Z777K
0
考研英语一
相关试题推荐
Thedigitalattackfrome-booksandAmazon-styleonlineretailershaveputbookstoresinanexistentialdilemma.Digitalbooksa
Theshortergrowingseasonsexpectedwithclimatechangeoverthenext40yearswillendangerhundredsofmillionsofalreadypo
Theaveragepersonsendsandreceivesmorethan100textsperday.Partofwhat’sdrivingthetextingsurgeisthepopularityof
Itissupposedtobethetimeofopportunityandadventure,beforemortgagesandmarriagehavetakentheirtoll.But【C1】______to
YawningcanbeaproblemattheofficeforLindsayEierman,whichmakesherembarrassed."I’veexplained,’I’msorry,Ididn’tg
Nottoomanydecadesagoitseemed"obvious"bothtothegeneralpublicandtosociologiststhatmodernsocietyhaschangedpeop
Speakingtwolanguagesratherthanjustonehasobviouspracticalbenefits.Inrecentyears,scientistshavebeguntoshowthat
YouhaveinterestinavolunteeropportunityattheFoundationforDisabledChildren.Writeane-mailtotheorganizationto
Horribletoilets.Stagnantpuddlesbuzzingwithdengue-spreadingmosquitoes.Collapsingmasonry.Laxsecurity.Aterroristattac
Duchennemusculardystrophyisahorribledisease.Afflictingmainlyboys,itweakenstheirmusclesandeventuallyconfinesthem
随机试题
求下列数项级数的和:
长期计划往往是()
赔偿请求人请求行政赔偿的,不可以通过()的途径提出。
依据《安全生产法》的规定,负有安全生产监督管理职责的部门在依法对生产经营单位执行有关安全生产的法律、法规和国家标准或者行业标准的情况进行监督检查时,可以依法行使的职权有()。
对于工频电流,人的感知电流为0.5~1mA摆脱电流为5~10mA,室颤电流约为50mA。某事故现场如下图所示,电动机接地装置的接地电阻为2Ω;该电动机漏电,流过其接地装置电流为5A;地面十分潮湿。如果电阻1000Ω的人站在地面接触该电动机,最有可能发生的情
增量预算是指以基础成本费用水平为基础,结合预算业务量水平及有关降低成本的措施,通过调整有关费用项目而编制预算的方法,因此增量预算可以有效地控制无效费用开支项目。()
营养调查中生化检查的目的是()[辽宁省2007年11月四级真题]
“凡可状皆有也;凡有皆象也;凡象皆气也”。这是()。
某工程包括A、B、C、D、E、F、G、H八个作业,各个作业的紧前作业、所需时间和所需人数如下表所示,(假设每个人均能承担各个作业):该工程的工期应为(57)周。按此工期,整个工程至少需要(58)人。
A、Europeanhistory.B、Europeangeography.C、SmallcountriesinEurope.D、TouristattractionsinEurope.C短文开头就提出一个问题:除了法国和德国这样的大
最新回复
(
0
)