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  3. Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It

Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It

admin2012-09-11  80
问题     Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink is intrinsically bad, but it is such a tiny slice of the rainbow and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, I despaired at the singular lack of imagination about girls’ lives and interests.
   Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletli, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’ s more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated will, strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
   I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children’ s behaviour: wrong. Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing trick by clothiug manufacturers in the 1930s.
   Trade publications counselled department stores that, in order to increase sales, they should create a "third stepping slime" between infant wear and older kids’ clothes. It was only after "toddler" became a common shoppers’ term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences--or invent them where they did not previously exist.
The author suggests that our perception of children’ s psychological development was much influenced by ______.
选项 A、the observation of children’s nature
B、the marketing of products for children
C、researches into children’s behaviour
D、studies of childhood consumption
答案B
解析 细节题。根据题干中的信号词our perception of children’s psychological development定位到第三段首句：I had not realised…psychological development(我之前没有意识到，我们对孩子们天性的看法深受营销趋势的支配，包括我们对他们心理发展的核心理念)。由此可知，儿童产品的市场营销在影响人们对于儿童心理发展的认知方面影响很大，故B项“儿童产品的营销”为正确答案。
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