首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone compan
• Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone compan
admin
2010-01-28
45
问题
• Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone companies.
• Which company (A, B, C, D or E) does each statement (1-8) refer to?
• For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
• You will need to use some of these letters more than once.
A
Our management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who - according to independent research - are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people.
B
As the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customers by offering tailored telecommunications solutions. We have been at the fore- front of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognised our achievement when we won a national award for technological progress.
C
A new management team has driven our improved performance here. It is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilisation of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.
D
We have continued to expand our network in a cost-efficient manner and have consolidated our retail section by combining our four wholly-owned retail businesses into a single operating unit. We expect this to enhance our operational effectiveness and the consistency of our service. Our ambition is to give customers the best retail experience possible. We were, therefore, delighted earlier this year when we won a major European award for customer service. This was particularly pleasing to us as we have always given high priority to customer satisfaction and operational excellence.
E
Here, we are focused on continuously realising cost efficiencies as well as improving the level of customer satisfaction and retention. We have already taken effective measures to reduce customer loss and to strengthen our delivery of customer service. The quality of our network has improved significantly over the past year and an increase in the utilisation of our network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level of service.
This company is trying to find out what the market response will be to a new product.
选项
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/LaKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whathasthecompanyrecentlydone?
WhatdoesthecompanyplantodoinChina?
WhatdoesthecompanyplantodoinChina?
Whatistheadvertisementmainlyabout?
Whatistheadvertisementmainlyabout?
Whatistheadvertisementmainlyabout?
Whatistheadvertisementmainlyabout?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Advertising:howtoensurethatadvertisementsappealtoconsumers
随机试题
A.中焦B.胞中C.胸中D.手小指端手厥阴心包经起于
患者,男,34岁。建筑工人。一次事故严重外伤,大量出血,血压下降少尿,经抢救低血压和血容量已纠正后,尿量仍很少,医生使用利尿剂。为避免肾衰竭的进展,应给哪种药物()。
()是指按照约定向基金管理人、基金投资人等服务对象提供基金以及其他中国证监会认可的投资产品的投资建议,辅助客户做出投资决策,并直接或者间接获取经济利益的业务活动。
按内在属性分类,主要包括按客户的()进行分类。
目前国际社会工作认同的社会工作价值观的内容包括()等。
某游泳池有A、B、C三个进水管,先开A、B两管,3小时后,关闭A管打开C管,又过了3小时,关闭B、C两管,经测算,还需开A管注水半小时或者开B管注水45分钟才可将游泳池注满。已知A、B两管注水1小时相当于C管注水2小时,问三管齐开,多长时间可以将游泳池注满
如果您进入海关,您的人生规划是什么?
1
十进制数121转换成无符号二进制整数是_______。
A、Theycaremuchabouttheenvironment.B、Theairpollutionwilldisappeargradually.C、Theirtownsbecomemorepleasanttolive
最新回复
(
0
)