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  3. What is important when...? Exhibiting at a trade fair - Quality of display - Staff selected - -

What is important when...? Exhibiting at a trade fair - Quality of display - Staff selected - -

admin2016-09-23  26
问题 What is important when...?
Exhibiting at a trade fair
- Quality of display
- Staff selected
-
-
选项
答案In the first place, it’s principal to consider giving a high-quality display of your products at the trade fair. On the one hand, it provides the manufacturers with the formal stage to display their products, so you should capture this good opportunity to show your high-quality products. On the other hand, it plays a significant part in rescuing ex-customers, maintaining clients, and attracting potential buyers. Apart from that, we should also attach the same importance to selecting the right staff who are good at communicating and equipped with ample information about the products’ merits. What’s more, personal charm absolutely contributes a lot to a trade fair. Finally, using convenient equipment would achieve a better effect. Special equipment for presentation like overhead projections, slide projectors, and screens must be provided. They would help the customers obtain an over-all understanding of your products.
解析     本题要求发言的主题是“参加会展”。根据已有的要点1“Quality of display陈列的质量”，可以联想到其重要性，好的展示可以吸引更多的客户(attract more customers)。根据已有的要点2“Staff selected挑选员工”，可以联想到在会展上，一名优秀合适的员工也可以帮助处理很多问题，优秀的员工可以展示公司的形象等。另外我们还可以补充一些回答的要点，例如：Equipment，使用较好的设备可以使展示活动达到一个好效果(have a better effect)；或是A good preparation，充分的准备是为了使展示取得较好的效果(make your exhibition better)。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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