首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Question and Answer Choice Order This lecture is a part of a series of lectures on survey designing. We tend to talk about the
Question and Answer Choice Order This lecture is a part of a series of lectures on survey designing. We tend to talk about the
admin
2018-06-12
24
问题
Question and Answer Choice Order
This lecture is a part of a series of lectures on survey designing. We tend to talk
about the ways to determine the question and answer choice order, contributing to a
successful questionnaire.
I. Two Broad Issues
A. How the order can encourage people to【T1】______the survey.【T1】______
B. How the order could affect the【T2】______of the survey.【T2】______
II. Solutions to the First Issue
A. question order
—listing the questions from easy to difficult can build【T3】______【T3】______
—grouping together questions on the same topic
—leaving difficult or【T4】______questions until near the end【T4】______
B. answer choice order
—using the【T5】______order【T5】______
—presenting agree-disagree choices
—positive to negative and【T6】______to poor scales【T6】______
—numeric rating scales:【T7】______should mean more agreeing answers【T7】______
III. Solutions to the Second Issue
A. something【T8】______mentioned【T8】______
—solutions: randomize the order of related questions or separating related
questions with【T9】______ones【T9】______
B.【T10】______【T10】______
—solutions:
a. use good softwares to list questions in a random order
b. ask a short series of【T11】______at a point【T11】______
c. change the "positive" answer by【T12】______some questions【T12】______
C. answer choice order
—solutions:
a. If answer choices have【T13】______, use that order.【T13】______
b. If questions are about【T14】______or recall or with long answer choices,【T14】______
use software to list them in a random order.
IV. Conclusion
—【T15】______: keep the questionnaire as short as possible【T15】______
If a question is not necessary, do not include it.
【T7】
Question and Answer Choice Order
Good morning everyone. Today’s lecture is a very important part of a series of lectures on survey designing, so I’d like to spend some time discussing with you the following topic: How to determine the question and answer choice order.
There are two broad issues to keep in mind when considering question and answer choice order.(1)One is how the question and answer choice order can encourage people to complete your survey.(2)The other issue is how the order of questions or the order of answer choices could affect the results of your survey.
Ideally, the early questions in a survey should be easy and pleasant to answer. These kinds of questions encourage people to continue the survey.(3)In telephone or personal interviews they help build rapport with the interviewer. Grouping together questions on the same topic also makes the questionnaire easier to answer.
(4)Whenever possible leave difficult or sensitive questions until near the end of your survey. Any rapport that has been built up will make it more likely for people to answer these questions. If people quit at that point anyway, at least they will have answered most of your questions.
Answer choice order can make individual questions easier or more difficult to answer.(5)Whenever there is a logical or natural order to answer choices, use it. Always present agree-disagree choices in that order. Presenting them in disagree-agree order will seem odd.(6)For the same reason, positive to negative and excellent to poor scales should be presented in those orders.(7)When using numeric rating scales higher numbers should mean a more positive or more agreeing answer.
Question order can affect the results in two ways.(8)One is that mentioning something, such as an idea, an issue, a brand, in one question can make people think of it while they answer a later question, when they might not have thought of it if it had not been previously mentioned. In some cases you may be able to reduce this problem by randomizing the order of related questions.(9)Separating related questions with unrelated ones can also reduce this problem, though neither technique will eliminate it. (10)The other way question order can affect results is habituation. This problem applies to a series of questions that all have the same answer choices. It means that some people will usually start giving the same answer, without really considering it, after being asked a series of similar questions. People tend to think more when asked the earlier questions in the series and so give more accurate answers to them.
If you are using telephone, computer direct or Internet interviewing, good software can help with this problem. Software should allow you to present a series of questions in a random order in each interview. This technique will not eliminate habituation, but will ensure that it applies equally to all questions in a series, not just to particular questions near the end of a series.
(11)Another way to reduce this problem is to ask only a short series of similar questions at a particular point in the questionnaire. Then ask one or more different kinds of questions, and then another short series if needed.
(12-1)A third way to reduce habituation is to change the "positive" answer. This applies mainly to level-of-agreement questions.(12-2)You can word some statements so that a high level of agreement means satisfaction, for example, " My supervisor gives me positive feedback" , and others so that a high level of agreement means dissatisfaction, for example, "My supervisor usually ignores my suggestions". This technique forces the respondent to think more about each question. One negative aspect of this technique is that you may have to modify some of the data after the results are entered, because having the higher levels of agreement always means a positive(or negative)answer makes the analysis much easier. However, the few minutes’ extra work may be a worthwhile price to pay to get more accurate data.
The order in which the answer choices are presented can also affect the answers given. People tend to pick the choices nearest the start of a list when they read the list themselves on paper or a computer screen. People tend to pick the most recent answer when they hear a list of choices read to them.
(13)As mentioned previously, sometimes answer choices have a natural order, for example, Yes, followed by No: or Excellent-Good-Fair-Poor. If so, you should use that order. At other times, questions have answers that are obvious to the person that is answering them, for example, "Which brands of car do you own?". In these cases, the order in which the answer choices are presented is not likely to affect the answers given. However,(14)there are kinds of questions, particularly questions about preference or recall or questions with relatively long answer choices that express an idea or opinion, in which the answer choice order is more likely to affect which choice is picked. If you are using telephone, computer direct, or Web page interviewing, have your software present these kinds of answer choices in a random order.
In addition,(15)one thing you should keep in mind, that is, keep the questionnaire as short as possible. We mentioned this principle before, but it is so important and it is worth repeating. More people will complete a shorter questionnaire, regardless of the interviewing method. If a question is not necessary, do not include it.
All right. Today we talked about the ways to determine the question and answer choice order. I hope that you will find my lecture useful and you can learn something from it. Thank you!
选项
答案
higher numbers
解析
转载请注明原文地址:https://kaotiyun.com/show/N7oK777K
0
专业英语八级
相关试题推荐
A、Itcanhelpcontrolstress,anxiety,anddepression.B、Ittakestimetoincreaseone’smuscles’sizeandstrength.C、Itreduce
A、Society.B、Gender.C、Economy.D、Environment.B本题设题点在列举处。访谈中提到在20世纪80年代至90年代期间,人们关于健康的观念再次发生了改变,根据句(6)可知,这种社会生态学的健康观念是从社会、经济以及环
TheDifferencebetweenSpokenandWrittenEnglishI.Definitionofspeechandwritingtwodifferent【T1】______methodsofcommunic
PassageFourWhydidWoolfchooseChaucerasaliterarymodel?
Whomcanyoutrustthesedays?ItisaquestionposedbyDavidHalpernofCambridgeUniversity,andtheresearchersattheDowni
Fundingpublictransitisoneofthebiggestproblemsfacingcitiestoday.Oftenthetroubleisthatafewhigh-cost,low-rider
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecauseithassomeimportantadvantages.Aprimaryoneis
Healthyadultstakeapproximately10-14breathsperminute,butsomepeoplebreathe20ormoretimes—thiscanleadtofeeling
随机试题
金融市场的功能包括()
进行国际营销决策时必须考虑到所涉及的整个系统及相关系统,这个符合________原则。()
男性,16岁。2年前患右胫骨上段急性骨髓炎,经治疗后症状、体征消失,但右膝下方留下一流脓窦道,至今未愈。检查:右膝下方有一窦道,少许脓性分泌物。如X线片示右胫骨上段有死腔及大块死骨,包壳形成完整,其治疗是
关于胸部组织的信号特征,下列叙述错误的是
会计档案包括()。
有关系R(A,B,C,D)和关系S(A,B,C,D,E,D,关系T是R与S的笛卡尔积,即T=R×S。则关系T的属性个数是()。
《民法典》规定,法人以其全部财产独立承担民事责任。()
甲因海难下落不明,被法院宣告死亡。两年后,甲重新出现。法院依甲的申请撤销了对甲的死亡宣告。甲与原配偶的婚姻关系不能自行恢复的情形包括( )。
二次型f=χTAχ经过满秩线性变换χ=Py可化为二次型yTBy,则矩阵A与B()
Iamanengineer,______I?
最新回复
(
0
)