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A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money
admin
2009-04-27
83
问题
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain (1)_____ both on resources of consumers and on the motives that (2)_____ to encourage or discourage money spending.
If an (3)_____ were asked which of three groups borrow most—people with rising incomes, (4)_____ incomes, or declining incomes—he would (5)_____ answer: those with declining incomes. Actually, in the years 1997—2000, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the (6)_____. This shows us that traditional (7)_____ about earning and spending are not always (8)_____ Another traditional assumption is that if people who have money expect prices to go up, they will (9)_____ to buy. If they expect prices to go down, they will postpone buying. (10)_____ research surveys have shown that this is not always (11)_____ The expectations of price increases may not stimulate buying. One (12)_____ attitude was ex-pressed by the wife of a mechanic in an interview at a time of rising prices. Her family had been planning to buy a new car but they postponed this purchase. (13)_____, the rise in prices that has al-ready taken place may be resented and buyer’s resistance may be evoked.
The (14)_____ mentioned above was carried out in America. Investigations (15)_____ at the same time in Great Britain, however, yielded results that were more (16)_____ traditional assumptions about saving and spending patterns. The condition most contributive to spending (17)_____ to be price stability. If prices have been stable and people consider that they are (18)_____, they are likely to buy. Thus, it appears that the common (19)_____ policy of maintaining stable prices is based on a correct understanding of (20)_____ psychology.
选项
A、data
B、materials
C、money
D、things
答案
A
解析
语义衔接题。文章开篇提到:一个研究经济心理学,想预测消费者花钱方式的科学家必须研究消费者的行为。接下来,第二句就提到:他必须获得关于消费者资源和动机的某种东西。根据常识可知,进行科学研究需要搜集资料和数据。data意为"资料,数据",在文中表示"科学家必须获得的资料"。material意为"资料,素材",指可以被提炼制造或组合成一个完整作品的内容,如一个主意或信息;money一词虽然与上下文有联系,但放在此处,语句不通顺;thing词义过于模糊,不符合句子语境。
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0
考研英语一
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