2. 外语
  3. Performance of the car company you are in is not good recently because of several reasons. The Managing Director has asked you t

Performance of the car company you are in is not good recently because of several reasons. The Managing Director has asked you t

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问题 Performance of the car company you are in is not good recently because of several reasons. The Managing Director has asked you to write a report about how to solve these problems.
Write a report for the Managing Director on analysing these problems:
- telling your boss in which way you found these problems
- explaining the reason why these problems occurred
- supplying your proposals to solve the issues.
Write 200-250 words.
选项
答案Report on solving the problems The purpose of this report is to analyse the problems we face recently and to supply my proposals to solve them. As we all know, sales of our cars in Western Europe recently are not pleasing and complaints from customers increased greatly last month. After an investigation of wide scope with the help of our trade and a massive market research in Western Europe, I found out several reasons for the problems. Our main findings are as follows: Firstly, our brand image get affected due to a series of recalls in Western Europe, customers there won’t trust our brand and consequently decline to purchase our products. Secondly, customers can’t get timely service in our maintenance stations for lack of skilled servicemen. Thirdly, some distributors lost faith in our company and are not promoting our products. On the basis of what have been found, I would thereby recommend that our company take the following strategies: First, advertisement campaigns should be launched to raise the public belief about our brand image. Second, more skilled servicemen should be recruited and some effective measures should be taken to improve our after-sale services. Third, a meeting with the distributors should be held to tell them about our future plans and to boost their confidence in us. I’m sure with these measures taken, our company can regain our No. One position in car industry.
解析     本题要求写一篇关于解决目前存在的问题的报告。根据题目要求可知，需要给总经理写一封针对目前存在的问题提出解决方案的报告。要求首先说明如何发现这些问题。然后说明这些问题出现的原因。最后提出自己的建议。说明如何发现这些问题时。可以从自己部门的数据、经销商的反馈、顾客的意见、媒体的评论等方面进行；说明这些问题产生的原因时，应注意实事求是，针对公司的问题说明，而不是泛泛而谈，更忌不着边际；提出自己的建议时应结合前面的问题及出现问题的原因进行分析，问题应有针对性和可行性。写作时，应注意用语准确，层次清晰，理由合理，建议可行。
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