首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2017-01-09
87
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise, 【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______ the better proposition, but the experiment shows the supposedly clever students viewed them as 【C12】______ .
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______ to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______ .
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______ . Sending everyone back to school for maths seems out of the question. 【C19】______ more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C10】
选项
A、above
B、off
C、of
D、on
答案
B
解析
33%extra free是赠品,那么此空就是要表达价格折扣之意,因此用B项off,33%off指67折。其他三项都不能指折扣,均排除。
转载请注明原文地址:https://kaotiyun.com/show/NYoZ777K
0
考研英语一
相关试题推荐
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Humanbeingshavetheuniqueabilitytoformulatepersonalgoalsforthemselves.Withoutthisformofpersonaldevelopment,the
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Bigdecisionsmakemenervous.I’mokaywhenitcomestoorderingdinnerorbuyinganewpairofjeans,butifI’mselectingah
Intheprevailingparadigmwehavebeenconditionedtobelievethatpowerisascarcecommodity)itcomesasaby-productofhavi
【F1】InternetusersusedtocomfortthemselvesbythinkingthattobecomevictimsofthepiratesoftheWeb,theyhadtofrequent
Iftheywerejustanotherproduct,themarketwouldworkitsusualmagic-supplywouldrespondtohighpricesandrisetomeetsu
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
AstheSenatepreparestovoteonlegislationtoempowertheFoodandDrugAdministrationtoregulatetobaccoproducts,itsmemb
随机试题
某企业将5台不同的笔记本电脑和5台不同的平板电脑捐赠给甲、乙两所小学,每所学校分配5台电脑。如在所有可能的分配方式中随机选取一种,两所学校分得的平板电脑数量均不超过3台的概率为:
急性肾功能衰竭少尿是指成人24小时尿量
蒲黄的颜色是
某患者,男,39岁,心悸气短10余年,劳累后加重,因同他人争吵后出现四肢抽搐,意识丧失,5min后症状缓解,但家人发现右侧肢体活动障碍,失语。幼年患风湿性关节炎。查体:BP102/76mmHg,P73次/分,神清,完全性运动性失语,右侧面舌瘫,右侧肢
商用房贷款贷后管理环节的主要操作风险包括()。
以下关于年金的说法,错误的是()。
(2017年)根据支付结算法律制度的规定,下列关于国内信用证的表述中,正确的有()。
对幼儿探索活动的关注可以从情绪状态、注意状态、参与状态、交往状态、()状态和生成状态等多方面进行。
我党提出的科学发展观,是对邓小平理论和“三个代表”重要思想的新发展。科学发展观把坚持以人为本和经济社会全面、协调、可持续发展统一起来,强调按照“五个统筹”的要求推进改革和发展,实现经济社会更快更好的发展。科学发展观的实质是()。
估计总体参数落在某一区间时可能犯错误的概率是()
最新回复
(
0
)