首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
A、The Internet that brings buyers and sellers together. B、The founders with a successful business background. C、The sound manage
admin
2018-04-15
53
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries: in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years...
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself: it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold: they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years...
16 What is the key factor that leads to eBay’s success?
17 What do we learn about eBay’s CEO Meg Whitman?
18 Why can eBay use their capital very effective-ly?
19 What problem does eBay have in their development?
选项
A、The Internet that brings buyers and sellers together.
B、The founders with a successful business background.
C、The sound management that helps making money.
D、The enormous financial power derived from production.
答案
A
解析
在介绍完eBay这家公司的辉煌成绩之后,录音以问题的形式提出了探讨的重点“eBay成功的秘诀是什么?”其中,第一个关键原因是eBay依托互联网而存在。没有互联网把不同地方的买家和卖家集中起来,eBay这家公司是不会出现的。因此A项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/NkT7777K
0
大学英语六级
相关试题推荐
A、Choosingcourses.B、Preorderingtextbooks.C、Dealingwithusedbooks.D、Lookingforpart-timejobs.B对话一开始,女士便询问课本预定程序。接着对话一直围
Ourbodiesexperienceanebbandflowofenergythroughouttheday.Thisiscalledacircadianrhythm,andithasbeenstudied【C
A、Thegoalsoftheemployees.B、Theobjectivesoftheorganization.C、Thestructureoftheorganization.D、Thepersonalprospect
Widespreadadoptionofplug-inelectricvehiclescoulddramaticallycutgreenhousegaspollutionandreduceU.S.dependenceonf
Parentswhoconsidertheirkidstobe"morespecialthanotherchildren"andfeelthatthey"deservesomethingextrainlife"ma
AllChange[A]Thebasicmodeloftheelectricityindustrywastosendhighvoltagesoverlongdistancestopassivecustomers.Po
AllChange[A]Thebasicmodeloftheelectricityindustrywastosendhighvoltagesoverlongdistancestopassivecustomers.Po
The"paperlessoffice"hasearnedaproudplaceonlistsoftechnologicalpromisesthatdidnotcometopass.Surely,though,th
A、Communicationinsurgery.B、Domesticconferences.C、Airportcommunications.D、Thespreadofrumor.C短文提到,英语广泛应用于机场的沟通、国际会议和许多国
A、Wemaygetsympathyfromfriends.B、Wemayrelievesomeofourstress.C、Wemaygetanegativereputation.D、Wemaybelaughed
随机试题
简述租赁合同中承租人的主要义务。
A、射频消融术B、苯妥英钠C、维拉帕米D、同步直流电复律E、非同步电复律心功能不全并发房颤心室率快()
患者,男,33岁,患有"痔疮"史。因食辛辣之品导致便血,血溅如注,血色鲜红,肛门灼热,舌红苔黄,脉数者。治宜选用
下列各项费用中的()没有包含关税。
已知第②层土粉质黏土的抗剪强度指标为上图所示,基础底面尺寸为3.0m×5.1m,则该土层的承载力特征值fa为______。根据上图所示基础的条件,且基础尺寸为3.0m×5.1m,已知土层②的地基承载力特征值fak=250kPa,则基底的地墓承载力特征
根据《水电建设工程质量管理暂行办法》,下列有关设计质量管理的说法正确的是()。
下列符合税务师职业道德基本要求的有()。
关于分泌管的描述,以下错误的是()。
“式”这一法律形式源于汉代的()
Ifyouwanttosucceed,youhavetobepassionate【C1】______yourwork.Ithastobetrue.【C2】______speakersaroundtheglobe
最新回复
(
0
)