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  3. Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms

Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms

admin2022-01-04  62
问题     Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
    The top 100 are collectively worth $2.6 trillion, the firm【C5】________Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
    Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
    Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C15】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
    Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________, is Prada, whose brand value【C20】________63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C16】
选项 A、But
B、As
C、So
D、If
答案B
解析 本句谈论Zara公司的情况，前半句表明其在欧洲销售惨淡，后半句则说该公司为中国顾客引入了网购模式。前半句为后半句的原因，故选B项As“因为”。A项But表转折关系。C项So虽然表因果关系，但本句的逻辑应是原因在前、结果在后。D项If表条件。  
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