首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
(72)To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not to
(72)To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not to
admin
2018-07-18
36
问题
(72)
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling.
Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship"
to move as much of these goods as possible.
Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction— the firm and the customer—and each must be satisfied before trade occurs.(73)
Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers.
A striking example of the importance of catering to the consumer presented itself in mid-1985 , when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration(恢复)of the Classic Coke, which was then marketed alongside new. King Customer ruled!
What does the restoration of the Classic Coke best illustrate?
选项
A、Traditional goods have a stronger appeal to the majority of people.
B、It takes time for a new product to be accepted by the public.
C、Consumers with conservative tastes are often difficult to please.
D、Products must be designed to suit the taste of the consumer.
答案
D
解析
推理判断题。根据文章第三段第三句“…the surest route to profit is through understanding and catering to customers.”可知,后面所列举的可口可乐的例子是为了证明生产者以消费者为中心的重要性。其中,cater to意为“迎合(……的需要)”,与D项的suit the taste of同义。故D项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/O3PC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Topreservefood,thegrowthofbacteria(细菌)mustbecontrolled.Water,warmth,andfoodareallneededforbacteriatobecomes
Longagotherewasabusymarketplaceinatown.Peoplecametobuyand【C1】______allsortsofthingsthere.Onedayanold
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarterofthe20thcentury.【C1】______inthe1900smost
ProfessorSmithisalsothe_______oftheinternationalprogramoffice.Ifyouhaveanyproblemwhenyoustudyhere,youmaygot
Youwillbewelcomednomatter______youcome.
If_______tolookafterluggageforsomeoneelse,informthepoliceatonce.
Learningdisabilitiesareverycommon.Theyaffectperhaps10.percentofallchildren.Fourtimesasmanyboysasgirlshavele
GeorgeMarkovwasafamouswriterinBulgaria.In1969hesuspectedthathewasgoingtobeimprisonedorkilledbecauseoneof
Babiesarenotbornwith______moralsenses.Theycannottell______differencebetweenrightandwrong.
Therewillbemorethanfiftyproposals______attheconference.
随机试题
财务净现值指标的优点包括()。
分光光度法检测罐头食品中亚硝酸盐的含量,样品前处理时加入硼砂饱和溶液的目的是()。
A、pHB、PaCO2C、PaO2D、BEE、SB能较准确地反映代谢性酸碱失衡的指标是
下列选项中不属于贷款发放的原则的是()
根据我国《选举法》的规定,有关“由选民直接选举的人大代表候选人提名推荐方式”中.不正确的是()。
对我国生态环境的基本评价是:虽然局部在恶化,但总体在改善,治理能力迅速提高,生态环境正在逐步改善。()
“人心不同,各如其画”,这反映了人格的()
"Opinion"isawordthatisusedcarelesslytoday.Itisusedtorefertomattersoftaste,belief,andjudgment.Thiscasualus
Theteachers’associationhasannouncedthatthefoodanddrinks______suppliedattheannualconferencewillnotbeprovidedthi
A、TalkingwithherboyfriendinDutch.B、Gettingacoachwhocanofferrealhelp.C、Acquiringthenecessaryabilitytosocialize
最新回复
(
0
)