首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
(72)To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not to
(72)To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not to
admin
2018-07-18
52
问题
(72)
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling.
Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship"
to move as much of these goods as possible.
Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction— the firm and the customer—and each must be satisfied before trade occurs.(73)
Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers.
A striking example of the importance of catering to the consumer presented itself in mid-1985 , when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration(恢复)of the Classic Coke, which was then marketed alongside new. King Customer ruled!
What does the restoration of the Classic Coke best illustrate?
选项
A、Traditional goods have a stronger appeal to the majority of people.
B、It takes time for a new product to be accepted by the public.
C、Consumers with conservative tastes are often difficult to please.
D、Products must be designed to suit the taste of the consumer.
答案
D
解析
推理判断题。根据文章第三段第三句“…the surest route to profit is through understanding and catering to customers.”可知,后面所列举的可口可乐的例子是为了证明生产者以消费者为中心的重要性。其中,cater to意为“迎合(……的需要)”,与D项的suit the taste of同义。故D项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/O3PC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Enoughsleepisimportanttohealth.Theamountofsleep【C1】______dependsontheageofthepersonandtheconditionsinwhich
Scientistshavedevelopedaslimming(减肥)drugthatsuccessfullysuppressesappetiteandresultsinadramaticlossofweightwi
—Iusuallytravelbytrain.—Whynot______byplaneforachange?
A、Inarestaurant.B、Inahairsalon.C、Atatailor’sshop.D、Atthecinema.B
Chessmustbeoneoftheoldestgamesintheworld.AnArabtravellerinIndiaintheyear900wrotethatitwasplayed"long,l
A、Threegroupsoflearners.B、TheimportanceofbusinessEnglish.C、EnglishforSpecificPurposes.D、FeaturesofEnglishfordif
A、GetsomechangeformJane.B、Usethewoman’sphone.C、Golookforapayphone.D、Payforthephonecall.B
A、Theartofsayingthankyou.B、Thesecretofstayingpretty.C、Theimportanceofgoodmanners.D、Thedifferencebetweenelegan
A、Theweatherismildcomparedtothepastyears.B、Theyarehavingthecoldestwinterever.C、Theweatherwillsoongetwarmer.
很难弄清楚这个习俗的起源。
随机试题
哮喘持续状态合并混合性酸中毒时,首要处理为
某县人民法院受理一起伤害案,审判长系被害人的姐夫。一审判决后,被告人不服,提起上诉。二审人民法院认为原审法院的审判长应回避,此时应如何处理?
双液法化学堵水时,每次挤注堵剂量不超过3m3,隔离液为()。
过期妊娠是指
A.1:1B.10:1C.20:1D.50:1E.200:1非重型再生障碍性贫血,骨髓成熟红细胞与有核细胞的比值是
根据有关法律规定,招标代理服务收费方式是()
软盘携带和保管都较为方便,读写速度比较快,能存储大量数据,因此是必需的设备。()
设立管理公开募集基金的基金管理公司,其注册资本不低于()亿元人民币,且必须为实缴货币资本。
物流标准化是我国物流企业进军国际物流市场的______。
Therewas(apauseof)completestillness(which)the(buzzingof)thebeesamongthepinkrosessounded(asloudas)thefight
最新回复
(
0
)