首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2019-06-10
46
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable 【C2】______ considerable extent, just as the product, price, place, and promotional efforts are.
A firm’ s public image plays a vital role in the 【C3】______ of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 【C7】______it will undoubtedly find【C8】______from employees who see their jobs 【C9】______. On the other hand, high quality products and service standards should bring almost complete approval,【C10】______low quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C12】
选项
A、fortune
B、asset
C、possession
D、property
答案
B
解析
考查名词辨析。根据句意判断,具有良好的公众形象是一个企业珍贵的财富。这里“财富”一词并不指代拥有的金钱或财产,而是指代一种长处和优势。B.asset“财产,可取之处,优势”,符合文意,为正确答案。fortune“财富,好运,命运”;possession“拥有,占有,着迷,领土,财产(常用复数)”;property“财产,所有物,所有权,性质,特性”,均不符合题意。
转载请注明原文地址:https://kaotiyun.com/show/OYnZ777K
0
考研英语一
相关试题推荐
Amtrak—thelargestrailwaycompanyintheU.S.—wasexperiencingadeclininginridership.【C1】______majorconcernstoAmtrakand
Amtrak—thelargestrailwaycompanyintheU.S.—wasexperiencingadeclininginridership.【C1】______majorconcernstoAmtrakand
Amtrak—thelargestrailwaycompanyintheU.S.—wasexperiencingadeclininginridership.【C1】______majorconcernstoAmtrakand
Amtrak—thelargestrailwaycompanyintheU.S.—wasexperiencingadeclininginridership.【C1】______majorconcernstoAmtrakand
Amtrak—thelargestrailwaycompanyintheU.S.—wasexperiencingadeclininginridership.【C1】______majorconcernstoAmtrakand
Amtrak—thelargestrailwaycompanyintheU.S.—wasexperiencingadeclininginridership.【C1】______majorconcernstoAmtrakand
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howto
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howto
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howto
随机试题
将房屋租赁区分为住宅片用房租赁和非住宅用房租赁的标准是__________。
大中型企业适用的会计制度设计方式是()
女性,35岁,左肾结核无功能,右肾轻度积水,功能尚可,膀胱容量正常,上肺浸润性肺结核。目前最恰当的治疗是
赵先生,40岁,于饱餐、饮酒后突然发生中上腹持久剧烈疼痛,伴有反复恶心、呕吐出胆汁。护理体检:上腹部压痛,腹壁轻度紧张。测血清淀粉酶明显增高。水肿型胰腺炎与出血坏死型胰腺炎的主要鉴别点是有无
上网定价发行方式:指利用证券交易所开的交易系统,主承销商的证券交易所开设股票发行专户并作为唯一的卖方,投资者在指定时间内,按现行委托买入股票的方式进行申购的发行方式。( )
甲公司根据生产的特点和管理的要求对A产品采用品种法计算产品成本。生产费用采用在产品按定额成本计价法在完工产品与月末在产品之间分配。在生产A产品的同时生产出副产品P产品,副产品采用作价扣除法分配其成本。甲公司2014年12月共发生费用82000元,其中:直
有下列二叉树,对此二叉树中序遍历的结果为()。
Thepost-80snowhavebecomethemainstreaminthesociety.Moreandmorepost-80swritersspringupandhavebeeninfullswin
FrenchPresidentJacqueChiracdoesNOTinsiston______.
闭幕词说明:请写一份闭幕词,宣布讨论会闭幕。内容:1.代表组委会的全体成员感谢大家参加讨论会,并促使其成功;2.对大家表示祝福:3.期待在下一次讨论会见到大家:4.很荣幸宣布讨论会结束。Words
最新回复
(
0
)