首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Captain America and the X-Men could keep The Mouse at
Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Captain America and the X-Men could keep The Mouse at
admin
2016-08-19
16
问题
Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Captain America and the X-Men could keep The Mouse at bay. On August 31st Walt Disney announced it was buying Marvel Entertainment for $4 billion, just days after the comic-book publisher had celebrated 70 glorious years of independence, during which it had created many of the most famous cartoon characters not invented by Disney itself.
In fact, Marvel did not put up much of a fight, accepting what most analysts think was a generous price. Disney will get access both to Marvel’s creative minds and—potentially far more valuable in an age when familiar stories rule the box office—an archive containing around 5,000 established characters, only a fraction of which have yet made the move from paper to the silver screen.
Marrying Marvel’s characters with Disney’s talent for making money from successful franchises is a good idea. In recent years Disney has proved the undisputed master at exploiting the same basic content through multiple channels, including films, websites, video games, merchandising, live shows and theme parks.
The edgier, darker Marvel characters should fill a hole in Disney’s much cuddlier portfolio. This currently covers most people from newborn babies, through the addictive "Baby Einstein" DVDs, to adults, through its Touchstone label. Disney’s own cartoons, and the newer ones created by Pixar, an animation studio it bought in 2006 for $7 billion, appeal to children. "Hannah Montana", a hit television show, caters to pre-teen girls. The Marvel characters should be just the thing for boys of the same age, whom Disney has found especially hard to attract of late.
However, many of Marvel’s best-known characters already have contractual obligations to various rival media conglomerates that will not be easily or quickly undone. Sony has an indefinite hold on Spider-Man: News Corporation exerts similar control over the X-Men. Universal owns distribution rights to the Hulk and long-term theme-park rights in Florida to several characters. This is a pity, because Disney’s theme parks are a part of its business where teenage boys would particularly welcome the contrast that Marvel’s superheroes would provide to the Magic Kingdom’s oppressive wholesomeness.
Another risk is one that often presents itself in mergers, especially those involving creative types: a clash of cultures. Happily for Marvel, Disney is no longer the corporate control-freak it was under its former boss, Michael Eisner. His successor, Bob Iger, has turned out to be a relatively hands-off boss, with the Pixar acquisition a model of the sort of treatment Marvel can expect. Indeed, John Lasseter, the chief creative force behind Pixar, reportedly played an important role in reassuring Marvel’s talent that their culture would be safe in Disney’s hands.
Also fully behind the deal is Stan "the Man" Lee, a living legend of the cartoon world who helped create many of Marvel’s best-known characters during the 1960s. Mr Lee, who recently launched his first digital comic as part of a partnership between his new firm and Disney, has predicted that the Disney-Marvel merger will prove "a terrific deal which will be extremely beneficial to both companies. The synergy between them is perfect. " Ironically, in the 1960s, Mr Lee tried, without success, to convince his bosses to turn Marvel into a multimedia company like Disney. Now, albeit in a roundabout way, one of Ms outlandish fantasies is about to become a reality.
From the last paragraph, we can learn that Stan Lee______.
选项
A、is the key of the merging
B、is a multi-talented man
C、has no influence on Marvel’s business strategy
D、is a man who helps the merger in some way
答案
D
解析
推断题。最后一段提到了“Start Lee”,他是漫威公司很多卡通形象的创造者。第三句说他曾经希望漫威公司也能像迪斯尼公司一样朝多媒体公司的方向发展,第二句说他对这次合并评价很高。由此可以推断,这样一个有影响力的人应该是在某些方面对这次合并起到了促进作用,所以[D]为答案。
转载请注明原文地址:https://kaotiyun.com/show/Ox7O777K
0
专业英语八级
相关试题推荐
Manypeopledreamofhavingasmarterbrain.PrincetonneurobiologistJosephZ.Tsienfoundthekey.InSeptemberheannounced
WhichofthefollowingisNOTafricativeinEnglish?
WhichofthefollowingisNOTaplosiveinEnglish?
Schoolsarehighlybureaucraticorganizations.Manyteachersrelyin【M1】______therulesandregulationsofschoolstomaintain
"Congratulations,Mr.Cooper.It’sagirl."Fatherhoodisgoingtohaveadifferentmeaningandbringforthadifferentresp
Oneofthemanyquestionsbroughtupisinregardswithwhetherornotcloningshouldbeanoptionfor【M1】______parentsthata
Essays,acollectionofshortarticlesonadiverserangeofsubjects,suchasdeathandmarriage,ambitionandatheism,iswrit
AccordingtotheAustralianconstitution,theHouseshouldhaveabout______asmanymembersastheSenate.Thenumberofmembers
一个人的生命究竟有多大意义,这有什么标准可以衡量吗?提出一个绝对的标准当然很困难。但是,大体上看一个人对待生命的态度是否严肃认真,看他对待劳动、工作等等的态度如何,也就不难对这个人的存在意义做出适当的估计了。古来一切有成就的人,都很严肃地对待自己的生命,当
A、Atanytimeinadayaslongasonewishes.B、Atthetimewhenoneplanstosleep.C、Ataveryearlytimeatnight.D、Ataver
随机试题
按照《医院感染管理方法》规定,医疗机构发生哪种情况,要向有关部门报告医院感染暴发
法洛四联症不包括
6岁患儿,3天前开始出现高热伴寒战,右膝部肿胀,右腿屈曲,拒绝主动活动,被高度怀疑急性化脓性膝关节炎。该患儿灌洗治疗可以停止的标志是
下列选项中,属于《唐律疏议》篇目名称的有()。
学习兴趣、求知欲属于什么动机?()
世界上最著名的智力表是S量表,该量表最初由法国人比纳和西蒙于1903年编制。
某事业单位共有115名职工,去年和今年均参加年终考核,考核结果分为优秀、合格、不合格三个等次,今年考核结果为优的人数是去年的1.2倍,今年考核结果为合格及不合格的人员比去年少11个。则两年考核结果均为优的人数至少为()。
假设某网络最远的两个站点长度为10km,数据传输率为10Mbit/s的CSMA/CS以太网,信号传播速度为200m/μs。那么该网络的最小帧长为()。
如果我有1000万元我就能买一栋房子,我有1000万元吗?没有,所以我至今也没有房子。如果我有一对翅膀我就能飞,我有一对翅膀吗?没有,所以至今我也没能飞上天空。如果把整个太平洋的水倒干也浇不熄我对你的爱情火焰,太平洋的水倒得干吗?不能,所以,我并不爱你!根
Artificialheartshavelongbeenthestuffofsciencefiction.In"Robocop",snazzycardiacdevicesaremadebyYamahaandJense
最新回复
(
0
)