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  3. The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. Wh

The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. Wh

admin2014-08-25  68
问题     The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
    In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions.
    In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor’ s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
    Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
Making market investigation is very important because______.
选项 A、in market, goods on sale are numerous
B、every producer is facing keen competition
C、it can greatly promote sales
D、all of the above
答案D
解析 文章第二段提到：“在国际市场上，来自世界各地的商品很多，商家面临着激烈的竞争。在这种情况下，他们要想尽一切办法来使自己熟悉市场。”再根据文章第一段第一句的内容可推知只有D的内容最全面地概括了市场调查的重要之处。
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