首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consumption H. prices
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consumption H. prices
admin
2021-10-11
48
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L.off M. ovemhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________.
【C9】
选项
答案
K
解析
空格填入被easily修饰的动词过去分词,与are一起构成被动语态。句中even表让步,说明即使是受过良好教育的购物者也会觉得计算折扣和赠品有些困难。foxed指“欺骗”,符合语义。
转载请注明原文地址:https://kaotiyun.com/show/PQtK777K
0
专业英语四级
相关试题推荐
A.occursB.expectationsC.jumpedD.whichE.comesF.workG.exerciseH.freeI.thatJ.fearsK.circularL.discoveringM.
Britain’spressisunusual_____itisdividedintotwoverydifferenttypesofnewspapers:thequalitypressandthepopularpres
Therehasbeenanincreasingnumberof_____inprimaryschoolsinthepastfewyears.(2016-16)
Hethoughthehadlosthis______forgood.However,hefoundhispillowalreadytakenbythedogwhenheenteredtheroom.
In"Hewouldoftendiscussthingswithme,askingmyopinionanddisagreeingwhenhesawmattersdifferently."askingmyopinion
Itisnotsurprising,【C1】______thelackoffitbetweengiftedstudentsandtheirschools,thatsuchstudentsoftenhavelittleg
Whendemandbeginstorevive,asharpriseinpricesis______.
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe______.
随机试题
源瘤距的英文缩写
马,证见发热,肠燥便秘,腹痛,尿短赤,口津干燥,口色深红,舌苔黄厚,脉沉实有力该病证可辨证为()。
背景:某酒店工程客房采用轻钢龙骨双层石膏板隔墙,走廊长度50m,宽度2.5m,中间是电梯间,走廊采用轻钢龙骨双层石膏板平面吊顶,室内采用轻钢龙骨石膏板造型吊顶。已知:(1)客房采用轻钢龙骨石膏板隔墙天地龙骨固定间距1200mm,竖龙骨间
下列关于明细分类账簿的账页格式的表述,正确的有()。
会计资料包括会计凭证、会计账簿、财务会计报告和其他会计资料。
以下关于时间价值的描述,正确的有()。
A公司与其管理层签订一份股份支付协议,协议规定:今后3年中,公司股价每年提高5%以上,则可获得一定数量的该公司股票。到第三年年末,该目标未实现,A公司在第三年年末确认了收到的管理层提供的服务,增加了成本费用和所有者权益。()
宾夕法尼亚大学的认知心理学研究小组发现,当一方球员由右至左向对方球员实行铲断时,对于那些来自阅读习惯为由左至右的国家的裁判来说,判定犯规的概率要比铲断是由左至右时高出5%。这种对有异于惯常视觉体验的行为“看不顺眼”的心理偏好此前已经被电影导演和漫画家们发现
文艺复兴佛罗伦萨画派的创始人是_______,其代表作有壁画《_______》等。
NaturalgasVehiclesKermittheFrogoncesaid,"It’snotthateasybein’green."Althoughhewasn’treferringtocars,his
最新回复
(
0
)