首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2015-03-17
50
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位 ,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The reason why the bread advertisement is misleading is that______.
选项
A、thin slices of bread could contain more calories
B、the loaf was cut into regular slices
C、the bread was not genuine bread
D、the total number of calories in the loaf remained the same
答案
D
解析
题干意为“面包广告误导的原因是…”。由第二段最后一句“There were fewer calories…but there were the same number of calories in every loaf.”可以看出整条面包的热量总数并没有减少。故选D。
转载请注明原文地址:https://kaotiyun.com/show/QFiK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Whatdoesthespeakerthinkofhermother?Hermotheristhe___________persontoher.Howwilloldpeoplefeeliftheylive
Ahigherreadingrate,withnolossofcomprehension,willhelpyouinothersubjects,aswellasinEnglish,andthegeneralpr
Theoutputofthisyearincreasedtofivetimesoverlastyear.
A、$15.B、$12.C、$21.D、$9.D题目询问男士买玫瑰花费多少钱。由女士的话可知玫瑰花的价格是“...ahalfforeachredrose”,男士说“I’dlike...halfadozenredroses.”因此
Themanagerdecidedtocontinuethesalesfor______twoweeksbecauseofthelargestockofgoods.
Priceisamajor(considerate)______forpeopleinbuyinganything.
Whatanimalsswimfrombirth?Allmammalsexeptmanand______.
TheUniversityofBritishColumbiaadmitteditsfirst379studentsin1915.Sincethen,ithasdevelopedintoateachingandres
InwhichpartofEnglanddidJohnlive?Helivedin______ofEngland.
Atnotimeandundernocircumstances______thefirsttousenuclearweapons.
随机试题
调查显示,选择攻读双学位的同学往往比只攻读本专业的同学学习能力更强,因此,选择攻读双学位有利于人们提高学习能力。以下哪项如果为真,最能反驳上述观点?
A.结核性胸膜炎B.亚急性血行播散型肺结核C.浸润性肺结核D.慢性纤维空洞性肺结核X线胸片可无肺内病灶的是
患者,女,35岁。乏力,活动后心悸、气短2个月,皮肤黏膜出血1月余,高热5天。体检:体温39.5℃,皮肤散在出血点及片状瘀斑,口腔及舌黏膜可见数个血疱,表浅淋巴结无肿大,肝、脾未触及。查全血细胞减少,骨髓增生减低,骨髓小粒中非造血细胞增多。最可能引起该
65岁男性,退休教师,述头右偏时短暂发作旋转性头晕,持续1分钟,伴有恶心。发作间歇无不适。既往有类似发作。查体:血压120/70mmHg,脉搏80次/分。神经系统检查发作时见眼震余无阳性体征,脑电图、肌电图、脑部CT无异常。该患者的诊断可能性最大的是(
()主要用于密封要求较高的地方,使用在水、蒸汽等介质上。
税务师代建个体工商户简易账,按照制度规定除设置简易会计科目核算外,还要按月编制并向主管财政、税务机关报送的报表是()。
现在很多农民工很难得到薪金报酬。有些政府就用税收的资金代付农民工的工资。有的人认为这是政府关心民生的表现,有的人却认为税收是人民交的,不应用来代那些不良企业受过。对此你怎么看?
卢沟桥事变(河北师范大学2010年历史学复试真题)
February14isValentine’sDay.Althoughitiscelebratedasalovers’holidaytoday,withritegivingofcandy,flowers,oroth
Greateffortsshouldbemadetoinformthepublicoftheterribleconsequencesofneglectingenvironmentalprotection.
最新回复
(
0
)