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  3. Google Profile The act of Googling oneself has become the digital age’s leading guilty pleasure—an activity enjoyed by all a

Google Profile The act of Googling oneself has become the digital age’s leading guilty pleasure—an activity enjoyed by all a

admin2013-06-05  48
问题                                 Google Profile
    The act of Googling oneself has become the digital age’s leading guilty pleasure—an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a study concluded that the practice of self-Googling can partly be traced to a rise in narcissism (自恋) in society, but that it is also an attempt by people to identify and shape their personal online "brand".
    The reason people search for themselves is that they’re curious about what other people see when they search for their name. One problem is they don’t have any control over the search results and they will never appear on the first page of the search results. If your name is Brian Jones and you’re not the former Rolling Stones guitarist, you don’t exist.
    To give people a bit more control over search results, Google introduced a feature this week called a "Google profile", which users can create so that a little personal information appears at the bottom of US name search pages. Once users create a Google profile, their name, occupation, location and photo if they choose appears in a box on the first page of the search results for their name. Besides, there’s a link to a full Google profile page that in many ways resembles a Facebook page.
    The similarity to Facebook is no accident. By giving users a little control over the results that appear on a search for their name, Google hopes to establish a social network base and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise couldn’t be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search resuits for their name.
    The more information you add to your profile, the higher your page is likely to be ranked on a Google search for your name and associated keywords, such as the name of your hometown, your job title or where you work or go to school. And the more richly detailed your Google profile is, the more Google knows about you. There’s no advertisement attached to Google profiles, but in the future, the company could easily sell ads targeted to your personal details, much as they’ve already done on Gmail.
What is the main reason for Google’s introducing Google profile?
选项 A、To make an accidental coincidence.
B、To compete with other similar websites.
C、To appeal to more users.
D、To set up more profile pages on Google.
答案B
解析 事实细节题。根据题干关键词Google’s introducing Google profile定位到第四段第二句可知，谷歌公司目的是建立社会网络基础并且与Facebook等公司竞争。故B“与同类网站竞争”与文章意思相符。A“要制造一个偶然的巧合”，根据本段第一句以及结合上下文可知，谷歌个人档案与Facebook的类似绝非偶然，不符合文意，故排除；C“吸引更多的用户”，这只是其中的一个小原因，故排除；D“建立更多的个人信息网站”也只是一个小原因，故排除。
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