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  3. Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It

Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It

admin2012-09-11  105
问题     Pretty in pink: adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink is intrinsically bad, but it is such a tiny slice of the rainbow and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, I despaired at the singular lack of imagination about girls’ lives and interests.
   Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletli, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’ s more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated will, strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolised femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
   I had not realised how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children’ s behaviour: wrong. Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing trick by clothiug manufacturers in the 1930s.
   Trade publications counselled department stores that, in order to increase sales, they should create a "third stepping slime" between infant wear and older kids’ clothes. It was only after "toddler" became a common shoppers’ term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences--or invent them where they did not previously exist.
We may learn from Paragraph 4 that department stores were advised to ______.
选项 A、classify consumers into smaller groups
B、attach equal importance to different genders
C、focus on infant wear and older kids’ clothes
D、create some common shoppers’ terms
答案A
解析 推理题。由第四段第一句和第三句可知，贸易刊物建议百货商店：要增加销路就应该在婴儿服装和稍大一些孩子的服装之间开创“第三个跳板”……将小孩或者成人分成更小的类别已被证明是提高利润的绝佳办法，故A项“把消费者划分为更小的组别”为正确答案。
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