首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
admin
2013-11-21
33
问题
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public". And some people thought that advertising was "truth well told". Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 16 to 18 are based on the passage you have just heard.
16. What is the passage mainly about?
17. What’s the financial source of the privately owned mass media?
18. According to the passage, what is one of the features of advertisements?
选项
A、Advertising is personal.
B、Advertisements are convincing.
C、Advertisements are unreliable.
D、Advertisements are misleading.
答案
B
解析
细节题。本题可从文中对广告的定义中得到答案:广告就是付费的、非个人性的,通常通过各种媒体传达出来的对商品、服务和思想具有说服力的描述。以此定义来看,广告具有说服力而非私人性、不可靠或者具有误导性。
转载请注明原文地址:https://kaotiyun.com/show/QjS7777K
0
大学英语四级
相关试题推荐
Muchoftheequipmentwaslying______becauseofalackofspareparts.
WhenRobertoFelizcametotheUSAfromtheDominicanRepublic,heknewonlyafewwordsofEnglish.Educationsoonbecamea【S1】
A、Exactly$20.B、Lessthan$2.C、About$3.D、About$30.C细节计算题。按饭店消费额的15%来计算(inrestaurantsyougenerallyleaveabout15per
A、adogB、acatC、aratD、asnakeC细节题。对话中房东提出公寓里不许养大型动物。如dogs,cats,snakes;想租房子的人说他有只养在笼子里的老鼠,房东同意只要老鼠不跑出来就可以养了,所以正确答案是rat,其他的都是
A、Sheagreeswithdieting.B、Sheopposesdieting.C、Shenevercaresaboutdieting.D、Shehasbeenonadiet.B信息明示题。对活一开始,男士询问女士
Inmostworksuccessismeasuredbyincome,andwhileourcapitalisticsocietycontinues,thisisinevitable.Itisonlywheret
A、Ithelpedstudentswithspellingandadding.B、Ithelpedstudentsbecomefamiliarwithavarietyofgoods.C、Studentsmightor
ItAin’tEasyBeingGreenOverthesummer,IstayedatfourhotelsintheUnitedStates.Theywereallownedbydifferentco
A、Shewasinterestedinlivingindifferentplaces.B、ShewantedtoknowmoreaboutJapaneseculture.C、Shewaspromotedbyher
Consideringthebenefitsofallparties,______(是时候采取严厉措施)tosolvetheproblem.
随机试题
公路技术状况检测与调查应以()路段长度为基本检测(或调查)单元。
男,58岁。心悸,气促,下肢水肿5年,望诊心脏负性心尖搏动,已排除粘连性心包炎,可发现下列哪项体征()
治疗心绞痛宜取何经穴为主
某患者,男性,49岁,患风湿性疾病。关节、肌肉呈游走性疼痛,低热或不发热,关节肿胀,恶冷喜暖,活动不便,身重,苔白腻或薄白,脉濡。治疗宜用
宏发股份有限公司于1996年成立,1999年为扩大生产规模,准备向社会发行公司债券,请回答下列问题。
试验检测机构换证复核时,应在公路水运工程试验检测管理信息系统中录入人员、场地、仪器设备等数据信息,并向所在地省级交通质监机构提交材料。()
纳税人应当于恢复生产经营时,及时向税务机关办理复业登记。()
老师:不完成作业就不能出去做游戏。学生:老师,我完成作业了,我可以去外边做游戏了!老师:不对。我只是说,你们如果不完成作业就不能出去做游戏。除了以下哪项外,其余各项都能从上面的对话中推出?
下列关于数据库设计的叙述中,正确的是
Doyoualwaysunderstandthedirectionsonabottleofmedicine?Doyouknowwhatismeantby"Takeonlyasdirected"?Readthe
最新回复
(
0
)