首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
admin
2022-07-29
95
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, ’Brand, brand, brand’," said Tim Westerback, who specializes in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures", "brand architecture", and "identity systems", the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college, to promote its growth into a full-fledged university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
According to the spokeswoman, the name change of Beaver College________.
选项
A、turns out very successful
B、fails to attain its goal
C、has eliminated some jokes
D、has transformed its status
答案
A
解析
本题关键词是Beaver College和spokeswoman,问的是海狸学院更名效果如何。可以定位第八段。第八段第二句话讲到阿卡迪亚大学更名后,不仅申请就读阿卡迪亚大学的人数有所增加 (rise in applications),学生测试的平均成绩也提高了60分(has increased by 60 points)。由此可知阿卡迪亚大学更名非常成功,取得了显著的效果,因此选项A是原文的全面概括,为正确选项。同理可见,选项B正反混淆。选项C的“消除笑话(eliminate some jokes)”的确在第七段提及,但本题题干问的是发言人(spokeswoman)的观点,因此选项C属于答非所问。该校更名取得了实质性结果,但学校地位(status)是否得以改变,文中没有具体信息,不能主观臆断,因此选项D属于主观推导。第七段:海狸学院更名的原因。第八段:校名和形象的改变可以产生实质性的效果。
转载请注明原文地址:https://kaotiyun.com/show/RCi4777K
0
考研英语二
相关试题推荐
ThewriterwarnsAmericansthat______.Accordingtothepassage,ithaslongbeenbelievedthat______.
Accordingtothepassage,thefactthatyoungpeopleseemtobelosinginterestinscience______.Thesecondparagraphismain
ManyAmericansregardthejurysystemasaconcreteexpressionofcrucialdemocraticvalues,includingtheprinciplesthatallc
Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,they
TheUnitedStateshashistoricallyhadhigherratesofmarriagethanthoseofotherindustrializedcountries.Thecurrentannual
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
MillionsofAmericansandforeignersseeG.I.Joeasamindlesswartoy,thesymbolofAmericanmilitaryadventurism,butthat’
RuthSimmonsjoinedGoldmanSachs’sboardasanoutsidedirectorinJanuary2000;ayearlatershebecamepresidentofBrownUni
IwasaddressingasmallgatheringinasuburbanVirginialivingroom—awomen’sgroupthathadinvitedmentojointhem.Through
随机试题
A.线粒体 B.细胞内 C.血管内皮细胞 D.细胞核 E.微粒体过氧化物酶存在于
下列关于乳牙外形特点的说法,错误的是
在预防流脑的措施中,不恰当的是
某女,78岁,患高血压病10年,因感冒发热l天而就诊于中医。刻下症见发热、微恶风寒、咳嗽、头痛眩晕、目赤翳障,咽喉肿痛、便秘,舌红苔薄黄,脉浮数,医师诊断为风热感冒、肝阳上亢,兼有肠热,遂决定以桑叶配菊花为基础药组方。根据患者咳嗽,咽喉肿痛,便秘等症状
在货物招标评标过程的初步评审中,属于重大偏差中的技术条件的实质性不响应内容的是()。
纳税人被工商行政管理机关吊销营业执照的,应自营业执照被吊销之日起30日内,向原税务机关申报办理注销税务登记。()
在印度尼西亚的甘美兰音乐中,担任旋律的装饰、润色功能的乐器是()。
至于建筑物之间的组合,即对于空间的处理,我们的祖先更是表现了无比的智慧。院落组织是中国建筑在平面上的特征,无论是住宅、官署、寺院、宫廷、商店、作坊,都是由若干主要建筑物,如殿堂、厅舍,加以附属建筑物,如厢耳、廊庑、院门、围墙等周绕联络而成一院,或若干相连的
窗体上有一个名称为Optionl的单选按钮数组,程序运行时,当单击某个单选按钮时,会调用下面的事件过程PrivmeSubOptionlClick(IndexAsInteger)EndSub下面关于此过程的参数Index的叙述中正确的是
设窗体上有1个名称为Command1的命令按钮,并编写了下面的事件过程:PrivateSubConmmadl_MouseDown(ButtonAsInteger,ShiftAsInteger,XAsSingle,YAsSing
最新回复
(
0
)