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  3. Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to gi

Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to gi

admin2018-03-26  14
问题    Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements.
   Lots of companies try to turn their cards into miniature plugs for their products. Employees at Lego give out miniature plastic figures with their contact details stamped on them. McDonald’s business cards are shaped like a portion of fries. A Canadian divorce lawyer once gave out cards that can be torn in two—one half for each of the feuding spouses.
   Such tricks can quickly pall. For techno-utopians, they just go to show that the physical business card is in its death throes(垂死挣扎). After all, why bother exchanging bits of thick paper at all when you can simply swap electronic versions by smartphone?
   However, one can just as well argue the opposite: that business cards are here to stay, and in a blizzard(大风雪)of meetings and correspondence, it is more important than ever that your card stands out. Attempts to reinvent business cards for the digital age have got nowhere.
   That business cards are thriving in a digital age is a forceful reminder that there is much about business that is timeless. Take, for instance, the eternal and inescapable question of whether you can trust someone. The number of things that machines can do better than humans grows by the day. But they cannot look people in the eye and decide what sort of person they are.
   And they cannot transform acquaintanceships into relationships. A good deal of business life will always be about building social bonds—having dinner with people, playing sport with them, even getting drunk with them—and the more that machines take over the quantitative stuff the more human beings will have to focus on the touchy-feely.
   The rapid advance of both globalization and virtualization means that this trust-building process is becoming ever more demanding. Managers have to work harder at establishing trust with people from different cultures: chief executives of global organizations routinely spend three out of every four weeks traveling. They also have to get better at using personal meetings to reinforce bonds that were first formed over the phone or internet.
   Here, business cards are doubly useful. They can be a quick way of establishing connections, and can also act as a physical reminder that you have actually met someone rather than just Googled them. Rifling(搜索)through piles of different cards helps to summon up memories of meetings in ways that simply looking through uniform electronic lists never would.
The reason why business cards cannot be replaced lies in______.
选项 A、they help to build actual social bonds in business life
B、they make the trust-building process more urgent
C、they set people free from their quantitative routines
D、they bring more sentiments into the business contact
答案A
解析 事实细节题。本题考查商务名片不可取代的原因。由第五段第一句可知，即使在数字时代，商务名片也是不可取代的，而其原因可在第六段第二句找到，即商务活动的很大一部分就是建立社会联系，而人们必须通过面对面的交往才能真正建立联系，而且最后一段第二句指出名片可以实实在在地提醒人们曾与某个人会过面，可见它可以帮助人们在商务活动中建立实际的社会联系，A)是对上述这些相关信息的综合，故为答案。B)“它令信任的建立更加急迫”是对第六段第二句的曲解，原文的意思是在数字时代，仅仅依靠机器是难以建立联系的，人们还是需要现实中的交往；C)“它将人们从庞杂的俗务中解脱出来”，这是作者对机器所发挥作用的评价，与名片无关，故排除；D)“将更多的情感因素带人商务交往中”，文章只是说名片能让人们想起曾经见过面，有过真实的交往，并没有说会产生情感因素，故排除。
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