首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because it takes much time, and it increases the cost of the product or service. B、Because the cost of materials is high. C、Be
A、Because it takes much time, and it increases the cost of the product or service. B、Because the cost of materials is high. C、Be
admin
2018-06-24
75
问题
Advertisement is the difficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond to an idea, such as helping prevent forest fires, or to make them want to buy a certain product or service. (16)At the beginning of the 20th century, advertisement was described as “salesmanship in print”. If this definition were expanded to include radio and television, it would still stand today. The most effective way to sell something is through person-to-person contact. (17)But the cost of person-to-person selling is high because it takes a great deal of time, and it increases the cost of the product or service. Advertising distributes the selling message to many people at one time. (18)The first printed advertisement in the English language appeared in 1278, more than a century before Shakespeare’s first play was produced. This early advertisement was the work of William Caxton, England’s first printer, who used it to advertise religious books from his own workshop. Caxton posted small printed notices along London’s main streets. Besides advertising his product, he identified his shop with a red-striped shield so that customers could find it easily. This same sort of simple informational advertising is still used. Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
Questions 16 to 18 are based on the passage you have just heard.
16.When was advertisement described as “salesmanship in print”?
17.Why is the cost of person-to-person selling high?
18.When did the first printed advertisement in the English language appear?
选项
A、Because it takes much time, and it increases the cost of the product or service.
B、Because the cost of materials is high.
C、Because the salaries of the salesclerks are high.
D、Because advertisements cost a lot.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/RW47777K
0
大学英语四级
相关试题推荐
Childrenmodelthemselveslargelyontheirparents.Theydoso【C1】______throughidentification.Childrenidentifywithaparent
I’musuallyfairlyskepticalaboutanyresearchthatconcludesthatpeopleareeitherhappierorunhappierormoreorlesscerta
AnewreportreleasedbytheAmericanFederationofTeachers(AFT)remindsusofatopiceducationwritersalmostneveraddress—
Ifyouweretotape-recordoneofDavidLetterman’scomedyroutines,memorizeitwordforword,andstandupbeforeyourfriends
A、Hemarriedhiswifeattheageof17.B、Hehadbarelyreceivedanyformaleducation.C、HecouldspeakonlyalittleEnglish.D
A、Competitionfromrivalcompanies.B、Productpromotioncampaigns.C、Possiblelocationsforanewfactory.D、Measurestocreate
A、Toorganizeactivitiesforthestudents.B、Togivethestudentschancetomakemoney.C、Toimprovethereputationoftheunive
A、SkiinCalifornia.B、Teachthemantoski.C、VisitherfriendsinEurope.D、Staywiththeman’sfamily.D男士说“你可以在我那里过圣诞节”,女士表示
A、Hernani.B、Cromwell.C、NotreDamedeParis.D、SongsandCarols.C
随机试题
全面质量管理的基本内涵。
抢救由心室纤颤引起的心脏骤停时,最有效的方法是
治疗羊水过多的药物是
Y企业2010年发生亏损,且以前年度亏损仍未弥补完,但当年仍可以向投资者分配利润。()
Generallyspeaking,customersinteractwith______.
针对对应数据的列报与披露事项,以下说法中,不恰当的是()。
法律关系是指由一国现行的全部法律规范按照不同的法律部门分类组合而形成的一个呈现体系化的有机联系的统一整体。()
(2013年真题)甲午夜开车送朋友乙回家,因超速驾驶,刹车不及时,将经过人行横道的周某撞倒。乙对甲说:“没有人看到,快走。”甲加速离去。周某随即被他人送往医院,但因抢救无效,于当晚死亡。甲将乙送回家后,心里不安,便返回肇事地点,并向在事故现场取证的警察交代
(1)TheChildrenAct1989doesnotassuchrequireparentsorpersonsholdingparentalresponsibilitytoeitherinvolvechildren
Itmaybeoneoftheworld’sgreatshoppingdestinations,butLondon’sRegentStreetisfailingthefashiontest,accordingtot
最新回复
(
0
)