首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear part of a tutorial between a business student called Gareth and his tutor, in which they discuss Trident Appliance
You will hear part of a tutorial between a business student called Gareth and his tutor, in which they discuss Trident Appliance
admin
2014-04-01
47
问题
You will hear part of a tutorial between a business student called Gareth and his tutor, in which they discuss Trident Appliances, a manufacturer of photocopiers.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Woman: Ah, Gareth, do sit down.
Man: Thank you.
Woman: Now, presumably you’ve considered this case study about Trident Appliances?
Man: Yes.
Woman: Good. Well, let’s start with the present situation. Trident manufactures photocopiers, which they sell in bulk to retailers and large organisations. Now, why do you think they’re having trouble selling them?
Man: It’s strange, because there’s a big demand for photocopiers, and Trident’s are competitively priced. But the specifications just don’t compare with what’s expected these days. It’s a shame, because they’ve got plenty of technical expertise in their engineering support team.
Woman: OK. Now, the company is owned by a large multinational. How do they see Trident?
Man: Well, the group is largely in the mining sector, and Trident doesn’t fit in with that, so you’d expect the parent company to want to sell it. Or alternatively to be active, say by helping it to expand its markets. But really it seems quite content to take a hands-off approach, as long as Trident is generating some income.
Woman: Hmm . . . There’s clearly poor morale among the employees. Why do you think that is?
Man: Well, weak line managers are often a reason, but I can’t find any evidence for that here. And even the recent changes, like the cut in bonuses, have been accepted fairly calmly. I think it reflects people’s uncertainty about their long-term prospects with the company.
Woman: What would you say about the sales staff? There’s a lot about them in the case study.
Man: They’re doing the best they can in the circumstances. There’s a system for helping them to develop their selling skills, and that’s working. The way customers are allocated to each salesperson could be improved maybe, to reduce unnecessary travel. But they’re getting contradictory signals about what they’re supposed to be doing: just responding to enquiries, or going out looking for new business.
Woman: Uh-huh. And what about the service engineers: what’s the main weakness in that department?
Man: They seem to miss a lot of opportunities. When they visit a customer to install or repair a photocopier, it’s their chance to look at all the equipment there and suggest how Trident could supply the company’s needs better. Then there’s their problem with spares, the Parts Services Department keeps stocks low, for financial reasons, but that means the engineers often can’t get the parts they need for call-outs, and the customer has to wait.
Woman: Now, what about communications within the company? I’m sure you’ll agree they’re not as good as they could be. Why do you think that is?
Man: Well, was bit surprised, because, in fact, middle managers hold regular meetings with their departments. But that’s because they’re given information by the top management about policy issues and plans, for instance, which they have to pass on. But I have to say that some of them don’t seem to think their staff can have anything to say that’s worth hearing. And, of course, this creates ill feeling.
Woman: OK. Now, if you think about the Chief Executive’s problems for a moment... what do you think he needs to tackle first?
Man: There are so many problems! Something needs to be done about the workforce, because some departments employ staff without the necessary training. In the long term, of course, they need to develop the photocopiers themselves. But the priority must be to reverse the fall in revenue, even if it means cutting prices, in order to increase the sales volume. Unless they do that, they’ll go out of business very soon.
Woman: And what about their advertising?
Man: Well, they’re using modern media, like the internet, and targeting their advertising more than they used to, for instance by moving from magazine ads to direct mailshots to companies. But these have an old-fashioned feel to them; the layout and graphics don’t seem to have changed for twenty years.
Woman: Right. Now, let’s go on to . . .
选项
A、product range.
B、company’s turnover.
C、size of the workforce.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/RZzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
【C1】______London’sHeathrowAirportisthebusiestinternationalairportinEurope,Amsterdam’sSchipholAirporthasalwayscl
Thefollowingbusinessesintheregionareofferedforsale.A.RestaurantAlargewell-decoratedrestaurantinanexcellentpos
CommercialLoanManagerAfterfiveyears’previousexperienceinacommercialloan【S1】______department,an
•Readthearticleaboutinternationalauditingstandards.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyour
•LookatthestatementsbelowandatthefiveshortadvertisementsforMBA(MasterinBusinessAdministration)courses.•Which
•Readthetextbelowaboutcustomerservice.•Inmostlinesthereisoneunnecessaryword.Itiseithergrammaticallyincorrec
Readthisletterwhichisaboutarequestfaractingasagent.ChoosethebestsentencesfromthelistA-Itofilleachofthe
Readthearticleontheoppositepageaboutinnovationinbusinessandthequestionsbelow.Foreachquestion15-20,markonele
Whatisimportantwhen...?Dealingwithcrises-Quickreaction-Knowingthereason--
随机试题
市场调研的主要内容是什么?
A、 B、 C、 D、 C
密码子中可与tRNA反密码子中的I配对的碱基是
男性,34岁,因颈静脉球体瘤收治入院,病程9个月。查:身高170cm,体重56kg,三头肌皮褶厚度6mm,血清白蛋白30g/L,肌酐升高指数64%,淋巴细胞计数900/mm3,该病人可诊断()。
美国人甲和法国人乙夫妇久居日本,二人2015年来华投资经商。工作的分歧导致两人半年后在中国协议离婚,为了离婚便利双方协议选择适用与当事人无关的某国法律。依我国《涉外民事关系法律适用法》,下列哪项是正确的?()
甲企业1月29日银行存款账户余额2万元。客户乙到甲企业催要金额为20万元的材料货款,甲企业就向客户乙开了一张20万元的转账支票。则银行可以对甲企业进行罚款的金额是()元。
关于我国金融资产管理公司,下列说法不正确的是()。
太平天国运动对中国近代化产生了一定影响,这主要表现在它()
Sellingisthedirectconfrontationbetweenthecompanyanditscustomer.Managementtrainingandmaterialtendtobedevotedto
秦碉飞作为耶鲁大学结业的优秀人才没有去跨国公司做都市白领,而是选择做了湖南省衡山县福田铺乡白云村的一名大学生村官。秦碉飞心系村民群众,积极募集资金,为当地谋取,民生福祉作出了较大贡献,获得了乡村干部和广大群众的一致好评。对秦碉飞选择的生活方式的认可和高度赞
最新回复
(
0
)