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  3. Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

admin2016-03-21  57
问题     Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices. But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
    Kun Tian, a researcher at Cardiff Business School, and Ji Yan of Durham University, the paper’s authors, argue that people who buy all their groceries at just one big supermarket pay less than those who purchase equivalent goods at a mixture of several supermarkets. Data from Kantar World panel, a market-research firm, show similar trends. Unlike Mr. Tian’s study, these cover total purchases rather than comparing equivalent baskets of goods. They show that people who bought groceries in just one store during the 12 weeks to September 2013 spent ￡631. Those who went to ten different places, by contrast, forked out ￡1,249.
    Many of those high-spending shoppers probably had money to burn. But bargain hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar. Mr. Tian reckons that irregular shoppers suffer from missing out on savings offered to more loyal customers, especially those earned after spending a lot in a particular store. Shoppers who frequent an abundance of different outlets also tend to be older, says Mr. Tian. They are less likely than people with young families to take advantage of deals that require them to buy goods in bulk.
    Those who buy their groceries in fewer stores—and so spend less—are also more likely to do their shopping online. And on the Internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar. Supermarkets do not always stock such ranges in their small convenience outlets: people shopping in a hurry may as well be encouraged to buy more expensive varieties. In big stores, low-cost lines may be placed well above or below a shopper’s line of sight. Search a supermarket’s online store, however, and they pop up just as attractively as more expensive brands. That provides much less scope for shelf deception.
According to common sense, people who want to buy cheaper goods should______.
选项 A、go to famous chain stores
B、bargain with the shopkeeper
C、shop at the biggest supermarket
D、compare prices at different shops
答案D
解析 本题定位是关键。题干的common sense相当于第一段第三句的received wisdom“常识”，故答案来自该句：Received wisdom suggests that people trying to save money on their gro-ceries should shop around to get the best prices．而people who want to buy cheaper goods“想要买便宜商品的人”=people trying to save money on their groceries“想要在日常用品上省钱的人”，故答案来自should shop around to get the best prices“应该货比三家来寻找最低价格”，故选项[D]compare prices at different shops“对比不同商店价格”为本题答案。
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