首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about advertising strategy. Are sentences 16-22 "Right" or "Wrong"? If there is not enough informatio
Read the article below about advertising strategy. Are sentences 16-22 "Right" or "Wrong"? If there is not enough informatio
admin
2013-06-12
52
问题
Read the article below about advertising strategy.
Are sentences 16-22 "Right" or "Wrong"? If there is not enough information to answer "Right" or "Wrong", choose "Doesn’t Say".
For each sentence 16-22, mark one letter(A, B or C)on your Answer Sheet.
Competitive Advertising Strategy
In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football World Cup, special promotions were organized in some supermarkets.
The company’s good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola’s attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.
The company’s recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Lafina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers’ tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.
The low-calorie variant Coca-Cola Light regarded as a distinct brand was the result of the company’s advertising strategy.
选项
A、Right
B、Wrong
C、Doesn’t Say
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/RlbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutexportingandthequestions.Foreachquestion(13-18),markoneletter(A,B,CorD)onyourAnsw
Readthearticlebelowaboutexportingandthequestions.Foreachquestion(13-18),markoneletter(A,B,CorD)onyourAnsw
Readthearticlebelowaboutplanningforexhibitions.ChoosethebestsentencefromthelistA-Gtofilleachofthegaps.For
Readthearticlebelowaboutasoftwarecompany.ChoosethebestsentencefromthelistA-Gtofilleachofthegaps.Foreachg
Readthearticlebelowaboutasoftwarecompany.ChoosethebestsentencefromthelistA-Gtofilleachofthegaps.Foreachg
Readtheletterbelow.ChoosethebestwordtofillineachgapfromA,B,CorDontheoppositepage.Foreachquestion19—33
Readtheletterbelow.ChoosethebestwordtofillineachgapfromA,B,CorDontheoppositepage.Foreachquestion19—33
A.PersonalAssistanttotheManagerofanInternationalFinanceCompanyTheidealcandidatewillbeanexperiencedandhigh
Readthearticlebelowaboutworkingininternationalteams.Choosethebestsentencefromtheoppositepagetofilleachof
Readthearticlebelowaboutworkingininternationalteams.Choosethebestsentencefromtheoppositepagetofilleachof
随机试题
设矩阵,则下列矩阵中与矩阵A等价、合同,但不相似的是()
男,45岁,间断腹痛、腹泻3年,排便4~5次/天,便质不成形,无脓血、粘液,服用小檗碱、氟哌酸等后腹泻可稍缓解,近半月症状加重,大便7~8次/天,大便常规正常。本例诊断应首先考虑
[2003年第026题]工业化住宅方案设计中,解决多样化与规格化矛盾的基本方法是:
公路货运装载要点中关于货物高度规定有:除了重型、中型货车、半挂车与集装箱以外的其他货车载物时,从地面起不超过()。
甲企业为增值税一般纳税人,购买和销售商品适用增值税税率为17%,原材料按实际成本核算,2015年12月初,A材料账面余额90000元。甲企业12月份发生的有关经济业务如下:(1)5日,购入A材料1000千克,增值税专用发票上注明的价款为300000元
下列著作中属于医学方面的著述的有()。
【司马光】
Theprospectsfortreatingcysticfibrosisbygenetherapyarelookingbrighterfollowingsuccessfultestswithasafertypeof
Ithinkhe’sthemostcharming,most_______manI’veeverknown.
Thecostofstagingtheyear2000OlympicsinSydneyisestimatedtobeastaggering$960million,butthecityispreparingto
最新回复
(
0
)