首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers
admin
2019-09-30
86
问题
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2006, according to the OECD. In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely pruned. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business. Just look at the fate of Otis Chandler’s creation.
Thanks to family connections, Chandler ended up in control of the Los Angeles Times in 1960. The paper he inherited was parochial and conservative, reflecting the city it served. Chandler abandoned the anti-union dogma and set about building a west-coast rival to the New York Times. His paper was heavy on foreign news and serious, objective reporting. The result was hugely impressive—but not, as it turned out, suited to the internet era. In the past few years the paper has suffered repeated staff cuts. In 2007 it was acquired by a property magnate and in 2008 filed for bankruptcy protection.
The problem with such newspapers is that, although they do much that is excellent, they do little that is distinctive enough for people to pay for it. The Los Angeles Times’ foreign reporting is extremely good. But it is hard to argue that it is better than the stuff supplied by the New York Times or foreign papers. Similarly, it has never been clear why each major newspaper needs its own car reviewer a Corolla is a Corolla, whether it is driven in Albuquerque or Atlanta. Papers should concentrate on what they do best, which means, in many cases, local news and sport. If the rest is bought in from wire services or national organizations, readers are unlikely to complain—as long as there is enough competition between those larger providers to keep up standards. Specialization generally means higher quality.
It is grim to forecast still more writers losing their jobs. But whether newspapers are thrown onto doorsteps or distributed digitally, they need to deliver something that is distinctive. New technologies like Apple’s iPad only make this more true. The mere acquisition of a smooth block of metal and glass does not magically persuade people that they should start paying for news. They will pay for news if they think it has value. Newspapers need to focus relentlessly on that.
From Paragraph 1 we learn that American newspapers
选项
A、are balanced businesses now.
B、are more stable than Japanese ones.
C、get most revenues from readers.
D、have been heavily relying on ads.
答案
D
解析
事实细节题。第一段提到美国报业的现状,指出其正在成为more balanced businesses,但是还是严重依赖广告收入,不如日本报业稳定,所以正确答案应为D项。
转载请注明原文地址:https://kaotiyun.com/show/Rve4777K
0
考研英语二
相关试题推荐
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
TheInternetaffordsanonymitytoitsusers,ablessingtoprivacyandfreedomofspeech.Butthatveryanonymityisalsobehind
In2010,afederaljudgeshookAmerica’sbiotechindustrytoitscore.CompanieshadwonpatentsforisolatedDNAfordecades--b
In2010,afederaljudgeshookAmerica’sbiotechindustrytoitscore.CompanieshadwonpatentsforisolatedDNAfordecades--b
Scienceisanenterpriseconcernedwithgaininginformationaboutcausality,ortherelationshipbetweencauseandeffect.Asim
Thankstoslumpingmarkets,investmentbanksaresheddingmanyoftheirhighly-paidtraders.Whenmarketsrecover,thebanksmig
Thankstoslumpingmarkets,investmentbanksaresheddingmanyoftheirhighly-paidtraders.Whenmarketsrecover,thebanksmig
Laborisnotjustameaningfulexperience—it’salsoamarketableone.Wheninstantcakemixeswereintroduced,inthe1950s,hou
Laborisnotjustameaningfulexperience—it’salsoamarketableone.Wheninstantcakemixeswereintroduced,inthe1950s,hou
随机试题
患者,男性,25岁。电脑工程师。因发现大便呈黑色1天伴乏力就诊。黑粪呈柏油样,黏稠而且发亮。无腹痛,无发热。既往身体健康。查体:神志清,皮肤巩膜无黄染,心肺(-),全腹软,剑突下轻压痛,无反跳痛,肝脾肋下未及,移浊(-),肠鸣正常。病史中还需要补充了解
分光光度法是卫生检验中常用的分析方法。它一般可测定的物质最低浓度为
下列对津液输布排泄障碍描述错误的是
患者,男,49岁。发现HBsAg阳性10余年,未规律至感染内科就诊治疗。近1个月来出现食欲下降、乏力、腹胀。查体:腹软,无压痛、反跳痛,移动性浊音(+),肝触诊肋下及剑突下未触及。化验:ALT50U/L,总胆红素200μmol/L,ALB20g/L
税收法律关系由权利主体、客体和法律关系内容三方面构成。( )
小张所在单位拟进行工作岗位分析,在准备阶段需要设计岗位调查方案,请问该方案应该包括哪些内容?
下列选项属于需要层次说中的“生长需要”的是()。
科学家对发掘于埃塞俄比亚哈达尔遗址的南方古猿足骨的第4根跖骨化石进行分析研究后发现,非洲南方古猿具有定型的弓形足。他们据此认为,人类的祖先早在320万年前就开始像现代人一样用双脚行走。以下哪项如果为真,最能支持上述论证?
早在1887年,日本的部分军国主义分子制定了________,准备以武力进攻北京。1894年7月,日本舰队在_________口外丰岛海面袭击中国护送入朝清军的军舰,同一天,日本陆军进犯此地的中国驻军,中日甲午战争爆发。中国被迫正式宣战后,李鸿章却在慈禧太
下列关于数据库中表的说法错误的是()。
最新回复
(
0
)