首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
A、We pay little attention to ad presentations. B、We don’t know the target customers well. C、We exaggerate the effectiveness of p
admin
2022-11-11
35
问题
Hello, everyone. Nice to meet you here. If you want to build a successful business then you need to advertise. Some people say that advertising is dead or doesn’t work, which is completely ridiculous.
Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.
As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.
As I heard from Frank Kern once, "The fastest way to wealth is to turn paid advertising into profit. " If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.
And one of the biggest reasons why your response rates is poor—a crappy headline. Your headline has the power to massively increase response rates to your advertising.
One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.
It’s also important to note that context and the advertising medium play a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.
That’s all I want to share with you today. Thanks for coming!
Questions 20 to 22 are based on the recording you have just heard.
20. What is the speaker’s attitude towards advertising?
21. What is the possible reason why we advertise but get no results?
22. What does the speaker say about the headline?
选项
A、We pay little attention to ad presentations.
B、We don’t know the target customers well.
C、We exaggerate the effectiveness of products.
D、We make the ads boring and dull.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/SHR7777K
0
大学英语六级
相关试题推荐
A、Shedidn’treceivethesameinvoiceasothers.B、Shefoundtheman’saccountnumberwaswrong.C、Sheconfusedthenamesoftwo
A、Itallowsthemtomeetstudentsfromotheruniversities.B、Itpromotestheconceptofself-learning.C、Itallowsmoreflexibil
A、Persuadeourselvestobebraverandstronger.B、Makesurethatwehavereasonableexcuses.C、Askourselvesthereasonwhywea
A、Othersmayfollowyourstep.B、Othersmaynotunderstandyou.C、Otherswillloseinterestinphilosophy.D、Otherswillnotdis
A、Theyareunsatisfiedwiththeiremployers.B、Theunemploymentratesremainhigh.C、Therearemorebusinessopportunities.D、Th
A、Theyareauselesstoolformanagerstochangeemployeebehavior.B、Theyprovetobeagoodmeansformanagerstogiveinstruc
A、Lookinthemirroranddotheself-talk.B、Getwellpreparedbeforemakinganychange.C、Makealittlechangesintheirlifest
InequalityQuantified:MindtheGenderCapA)Femalescientistshavemadesteadygainsinrecentdecades,buttheyfacepers
A、Mostofthemmakemoney.B、Theyarewrittenforlocalreaders.C、Everytownandcountryareahasonelocalnewspaper.D、Thene
A、JLMotorsisacompanywiththebusinessofbicyclesales.B、TheIndianrupeehasbeensteadyontheforeignexchangemarket.
随机试题
雷克萨斯轿车是_______顶级轿车。
闻一多属于下列诗歌流派中的()
X线摄影检查中胶片的冲洗程序为
卫生监督部门对未获得"健康合格证"而从事直接为顾客服务的公共场所,可以根据情节轻重,给予下列行政处罚,除了
A.第二类精神药品B.第一类精神药品C.医疗用毒性药品D.麻醉药品根据特殊管理药品有关品种目录管理的规定,含可待因复方口服溶液剂属于
资本主义经济管理和社会主义经济管理都具有二重性。()
2011年12月31日资产负债表如下:2011年营业收入净额1500元,营业净利率20%。要求:根据以上资料计算2011年应收账款周转率、流动资产周转率、总资产周转率;
(A)条件(1)充分,但条件(2)不充分。(B)条件(2)充分,但条件(1)不充分。(C)条件(1)和条件(2)单独都不充分,但条件(1)和条件(2)联合起来充分。(D)条件(1)充分,条件(2)也充分。(E)条件(1)和条件(2)单独都不充分,条
Whenaninventionismade,theinventorhasthreepossible【C1】______ofactionopentohim:hecangivetheinventiontofilew
InJapanIthasbeenalonghistoryof1750yearseversinceConfucianismwasintroducedintothiscountry.Confucius’teac
最新回复
(
0
)