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Consumers’ priorities are undergoing a dramatic shift this back-to-school shopping season as they spend significantly less on electronics and more on modest apparel. Computers, iPods and other electronic goods led the way last year--so much so that demand has been stripped this year. Overall, back-to-school spending is estimated to reach $13.4 billion, down 9.5% from $14.8 billion last year, according to the National Retail Federation. The trade association says much of the drop stems from a more than $1 billion decline in consumption of electronic goods ( $2.06 billion vs. $3.09 billion last year). On average, shoppers will shell out $68.08 billion vs. $101.03 billion a year ago for electronic goods.