首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits
admin
2011-01-07
108
问题
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
From the text we know that some of consumers’ habits are developed due to______.
选项
A、perfected art of products
B、automatic behavior creation
C、commercial promotions
D、scientific experiments
答案
C
解析
细节题。(Lines 1-2,Para.7)“…there is power in tying certain behaviors to habitual cues through ruthless advertising.”可以得出商业广告促成了消费者某些习惯的形成。故选C。
转载请注明原文地址:https://kaotiyun.com/show/T3e4777K
0
考研英语二
相关试题推荐
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Theremarkableprogressofscienceandtechnologyinthe20thcenturyhasbroughtenormousbenefitstohumankind.Longandhealt
IthasbeenawretchedfewweeksforAmerica’scelebritybosses.AIG’sMauriceGreenberghasbeendramaticallyoustedfromthef
Wearelivinginoneofthoseperiodsinhumanhistorywhicharemarkedbyrevolutionarychangesinallofman’sideasandvalue
Wearelivinginoneofthoseperiodsinhumanhistorywhicharemarkedbyrevolutionarychangesinallofman’sideasandvalue
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
Forthefirsttime,stemcellspurifiedfromfathavebeenusedtohealaninjuryinalivinganimal.MichaelLongakerofStanfo
IwasaddressingasmallgatheringinasuburbanVirginialivingroom—awomen’sgroupthathadinvitedmentojointhem.Through
随机试题
天气炎热,驾驶人可以赤背、光脚、穿拖鞋驾驶摩托车。
关于舌损伤处理原则哪项是错误的
A.零售药店B.零售连锁药店C.医疗机构D.定点零售药店E.定点医疗机构
下列选项属于财务费用的是()。
关于实施基于事实的决策方法的措施,下列说法正确的是( )。
根据《劳动合同法》,劳动者不能胜任工作,经过培训或者调整工作岗位,仍不能胜任工作的,用人单位提前30日以书面形式通知劳动者本人或者()后,可以解除劳动合同。
在()业务中,交易双方都是金融机构。
人类智力是无法获得完美认知的,一个开放的社会,应该承认人类容易犯错的特征。而封闭社会则会否认这一点。封闭社会也在努力消除或者不想承认不确定性,它会为历史设定一个单线性的目标。与之相比,开放社会承认不确定性,也承认整个社会目的的不确定性。如果我们承认未来是变
某局黄局长崇尚民主思想,主张在管理工作中分权授能,让下属充分发挥积极性和创造性。他把绝大多数权力都分配给副局长及各科室,自己只负责事关全局的事情,从来不过问具体工作;他很少召开会议,即使开会,也只是对大家的辛勤工作表示感谢。他常说,管得越少的领导才是最好的
a"Flightpath"magazine.
最新回复
(
0
)