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One of the basic ingredients of American popular culture is consumption, and it is the advertising industry that makes mass cons

admin2010-07-14  29
问题     One of the basic ingredients of American popular culture is consumption, and it is the advertising industry that makes mass consumption possible. Advertising sells us【B1】______ , beauty, youth, fashion, happiness, success, status and【B2】______ . When Calvin Klein, for example, advertises blue jeans, he is selling us sex【B3】______ , not jeans. Polo sells us fashion status and Miller beer offers us macho (男子的) good times.
    Research has shown that the average adult can be【B4】______ to 500 advertisements each day from radio, television, newspapers and magazines.
    In 1987 $109 billion was spent on advertising in the United States and these【B5】______ are growing at a faster rate than the【B6】______ national product. Although advertising costs are【B7】______ on to customers, advertising can also save consumers’ money by【B8】______ more customers to manufacturers, thus making possible mass production and mass consumption, which leads to lower prices. Color television sets, for example, cost $ 800 to $1,000 when they first went on the market in the later 1950s, but  【B9】______ .
    Advertising is an important element of our culture because it reflects and attempts to change our life styles.【B10】______ .
    It is estimated that, by the time a person raised in the United States reaches the age of 21, he or she has been exposed to 1 million to 2 million advertisements.【B11】  . It influences our choice to wear Reebok running shoes, brush our teeth with Crest, and feed our cats Fancy Feast.
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