2. 财经
  3. Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

admin2015-05-10  48
问题     Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
    Advertising does more for the material benefit of the community than any other force I can think of.
    There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
    If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
In the passage, which of the following is NOT included in the advantages of advertising?
选项 A、Securing greater fame
B、Providing more jobs
C、Enhancing living standards
D、Reducing newspaper cost
答案A
解析 细节题。本题为细节题中的是非判断题。可采用排除法做。根据第一段，我们发现B，C，D都出现过。只有A项“获得更大的声誉"在文中未曾涉及，因此A正确。B项“提供更多的工作”与文章第一段第四句“通过促进需求的增加，它确保对劳动力的需求，因此是抵制失业的有效方法”一致。C项“提高生活水平”与第一段第三句“通过把人们的注意力吸引到新观念上来，它有助于极大提高生活水平”内容一致。D项“降低报纸成本”与第一段最后一句“它降低了许多服务的成本，如没有广告，日报价格会上涨四倍”内容一致。
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