2. 外语
  3. Read this preparation for exhibitions. Choose the best sentence from the opposite page to fill each of the blanks. For each blan

Read this preparation for exhibitions. Choose the best sentence from the opposite page to fill each of the blanks. For each blan

admin2013-08-03  33
问题 Read this preparation for exhibitions.
Choose the best sentence from the opposite page to fill each of the blanks.
For each blank(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
                    Preparing for Exhibitions
An exhibition is an excellent way of generating new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence , and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive.(0)G
If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential.【P1】______An exhibition is an ideal and highly effective platform for new product launches.【P2】______Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. 【P3】______
【P4】______The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event. 【P5】______"
Example:
A A number of exhibition organizations also provide free guides and services.
B Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.
C Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
D Research by the Exhibition Marketing Group shows that 61 % of visitors are attracted to exhibitions by new products and technology.
E Make sure that any mail sent out about your company has details of your participation.
F The cost of exhibition space, transportation, and other related issues need to be considered well in advance.
G The success of any show is greatly influenced by the way exhibitors market themselves.
【P3】
选项
答案B
解析 空白处前一句讲商业期刊宣传新产品和服务，在展览之前就编纂专访，可推测出这些准备通常都是提前完成的。
转载请注明原文地址:https://kaotiyun.com/show/TfoO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)