首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A major aspect of many firms’ marketing strategies over the past decade have been the development of new products.【M1】______ Co
A major aspect of many firms’ marketing strategies over the past decade have been the development of new products.【M1】______ Co
admin
2016-02-23
61
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______
【M3】
选项
答案
base—basis
解析
词汇错误。此处考查的是近义词的辨析。base作名词,意思为“基地,基础”,也可作不及物动词,base on是固定搭配,意思为“根据……”,basis作名词,意思为“基础”,固定搭配为on the basis of,意思为“基于……”。两者都可以表示“基础”但有细微差别,base表示实体可见的基地或基础:而basis表示抽象不可见的基础或基本准则。此处指的是“广告营销的基础”,所以应该用basis。
转载请注明原文地址:https://kaotiyun.com/show/TqKO777K
0
专业英语八级
相关试题推荐
Asimplifiedlanguagederivedfromtwoormorelanguagesiscalledapidgin.Itisacontactlanguagedevelopedandusedbypeop
HowtoUsetheLibraryThebooksinalibrarycanbeclassifiedundertwomain【1】—fictionandnonfiction.Whendoingresearch
Intheearly1450’sculturalchangeinEuropefueledagrowingneedfortherapidandcheapproductionofwhitendocuments.Befo
AtthePradoMuseuminMadridvisitorscanpeerintothepastinanewexhibitof19thcenturyphotographs,whichshowartworks
Cosmeticsarenowmorepopularthaneverbefore.Theagencyresponsibleforregulatingthe【1】istheFoodandDrugAdministratio
Formattingforresults.a)theuseofunderlines,italics,bold,andallcapsb)【1】iskeytomaketheinformationontheresume
AccordingtoAlan’scoverstory,whatisthedifferenttraitbetweenabossandmostpeople?
Whenmostanimalsdie,naturelikestotidyupbymakingtheirbodiesdisappear.Theremainsgeteatenbyscavengers,bonesare
AndrewCarnegie,knownastheKingofSteel,builtthesteelindustryintheUnitedStates,and,intheprocess,becameoneof
Educatorsareseriouslyconcernedaboutthehighrateofdropoutsamongthedoctorofphilosophycandidatesandtheconsequentl
随机试题
8岁以上儿童(或身高大于143cm)可以到前排乘车。()
简述母系氏族公社与后世的国家共同体对社会的管理有所不同的表现。
尿后余沥不尽多由于
A、中性粒细胞增多B、成熟淋巴细胞增多C、嗜酸性粒细胞增多D、单核细胞增多E、嗜碱性粒细胞增多上消化道出血()。
世亚行贷款项目的土建工程采购通常采用国际竞争性招标和国内竞争性招标两种采购方式。其中在国际竞争性招标方式下,留给投标人准备资格预审申请文件和投标文件的时间通常不允许少于()
一国的货币概览如下:根据上述材料回答下列问题:
(2018年淄博)知觉的理解性是指()
甲犯盗窃罪被判12年,抢劫罪被判15年,诈骗罪被判10年,数罪并罚决定执行25年,执行3年后,犯故意伤害罪,被判10年。下列判断正确的是()。
小伟从家到学校去上学,先上坡后下坡。到学校后,小伟发现没带物理课本,他立即回家拿书(假设在学校耽误时间忽略不计),往返共用时36分钟。假设小伟上坡速度为80米/分钟,下坡速度为100米/分钟,小伟家到学校有多远?
Inspiteoftheattractions,Guidehasnotadoptedthisuniformapproach,mainlybecauseunifyingratherdifferenttypesofobje
最新回复
(
0
)