首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising Media in America In the United States, there are many media for advertising. The oldest kind is the newspaper.【1】_
Advertising Media in America In the United States, there are many media for advertising. The oldest kind is the newspaper.【1】_
admin
2014-09-17
105
问题
Advertising Media in America
In the United States, there are many media for advertising.
The oldest kind is the newspaper.【1】_________ ads it carries help 【1】_________
people seek jobs, houses or services.
Magazines may run unusually attractive ads in color.
Magazines like Time and Reader’s Digest are good for national
advertising due to their【2】_________ Highly specialized, 【2】_________
【3】_________ magazines appeal to a wide variety of interests, such 【3】_________
as sports, boating and dress-making. They are read by a limited
but【4】_________ audience. 【4】_________
Radio is a favorite choice to advertisers because it has an
audience【5】_________ . Radio advertising can be used for national 【5】_________
and local campaigns.【6】_________ radio is used for larger 【6】_________
campaigns. Yet its use has declined since the【7】_________ of 【7】_________
television, which, as a major medium, can combine the
powerful selling features of the newspaper, the radio and the
【8】_________ 【8】_________
【9】_________ advertising includes in-store banners, window 【9】_________
posters, leaflets and other printed matters.
Other modes of advertising include direct-mail advertising
【which involves sending advertising materials by mail to lists
of【10】_________ customers】, outdoor advertising, and so forth. 【10】_________
【1】
Advertising Media in the United States
Newspapers are the oldest advertising medium in the United States. The newspaper, with its fresh stream of news and features, stimulates a high degree of reader interest every day. Housewives often buy papers for the advertisements as much as for the editorial content. They use the retail ads as shopping guides. Classified ads provide an important service for those who are seeking a job, an apartment or house, or a special service. Newspapers are useful for both local and national advertising.
Magazines are another important medium for advertisers. Many magazines are printed on high quality paper, which makes it possible to run unusually attractive ads in color. Mass-circulation magazines, such as Time, Newsweek, and Reader’s Digest, reach millions of readers and are used mainly by national advertisers.
There are many consumer magazines .that are highly specialized. They appeal to a wide variety of interests, such as sports, gardening, boating, dress-making, and many others. In addition, a variety of farm, business, trade, and professional magazines are read by a limited, but stable, audience. These specialized publications offer a select market for advertisers. Medical journals, for instance, carry a large amount of advertising for new drugs and equipment.
Radio is a particularly appealing medium to advertisers because it has an audience all day long. People at home listen to the radio while they relax or prepare meals. Drivers often listen to the radio on the way to or from work. Many people carry transistor radios to picnics, sports events, and other outings. Radio advertising can be used for national and local campaigns. Spot commercials, or brief sales messages on a local station are used to strengthen the advertiser’s sales effort in a specific area. Network radio is used for larger campaigns. However, there has been a decline in the use of network radio advertising since the advent of television.
Television has been a major advertising medium since it first became available on a network basis in 1948. The great advantage of television advertising is that it combines the powerful selling features of the newspaper, the radio, and the motion picture.
Television advertising is costly and therefore can be used only by large enterprises. A national may regularly sponsor a network television show that is seen by millions of viewers throughout the country. In addition, advertisers may purchase spot commercials on local stations.
Point-of-sale advertising includes in-store banners, window posters, counter cards, shelf cards, tags, leaflets, and other printed matter. It informs shoppers that the items they have seen or heard advertised elsewhere can be bought at a particular location. This type of advertising is especially important in self-service stores, where there are no salespeople to guide or persuade the shopper.
Direct-mail advertising includes all advertising material sent by mail to lists of prospective customers. The wide variety of material used includes form letters, catalogs, pamphlets, brochures, samples, and even attention-getting novelties. A great part of direct mail advertising is known more specifically as mail-order advertising. The mail-order advertiser uses this technique to get orders for his products or services directly by mail, without the bell? of salesmen or retail stores. Companies that sell directly by mail also run advertisements, usually with an order coupon included, in magazines and newspapers.
Outdoor advertising includes all forms of advertising messages that are presented near thoroughfares or in public places,such as baseball parks. Most prominent among the variety of devices used in outdoor advertising are highway billboards and electric signs. Building walls are also frequently used for advertising. An outdoor advertisement must present to message in very few words so that it can be read quickly by passersby or motorists.
Other advertising media include car cards placed in public vehicles; theater programs; industrial films; book jackets; giveaways, such as calendars with the company’s name on them; skywriting; and leaflets distributed by hand.
Advertising is often used to obtain leads that are followed up by either salesmen or sales literature. In such cases the ads invite readers or listeners to write to the company for more information about the product or service being offered. Experience has proved that those who respond to such ads are good prospects. Now, you have 2 minutes to check your notes, and then complete the gap-filling task on Answer Sheet One in ten minutes.
(a 12-minute interval)
选项
答案
Classified
解析
转载请注明原文地址:https://kaotiyun.com/show/gQdO777K
0
专业英语八级
相关试题推荐
TravellingintheJungleTherearealotofdifficultiestotravelinthejunglecountrywhichseems【1】______【1】______to
DeathofaSalesmanwaswrittenby______.
A、technicallyspeakingartistsdrawverywell.B、anartist’sdrawingdifferslittlefromanarchitect’s.C、precisionisavital
在人际关系问题上我们不要太浪漫主义。人是很有趣的,往往在接触一个人时首先看到的都是他或她的优点。这一点颇像是在餐馆里用餐的经验。开始吃头盘或冷碟的时候,印象很好。吃头两个主菜时,也是赞不绝口。愈吃愈趋于冷静,吃完了这顿宴席,缺点就都找出来了。于是转喜为怒,
WhichisINCORRECTaccordingtoJacobYountabouthisbusinessinChina?
______inBritishandAmericanEnglishhavedivergedverymuchaccordingtothespeakers.
EconomicDeathSpiralJustrecentlythetrusteesofSocialSecurityandMedicareissuedtheirannualreportsontheprograms
EconomicDeathSpiralJustrecentlythetrusteesofSocialSecurityandMedicareissuedtheirannualreportsontheprograms
PrometheusUnboundwaswrittenby
随机试题
怎样调整发动机的气门间隙?
Haveyoueverarguedwithyourlovedonesoversimplemisunderstandings(误解)?Littlewonder.Weoftenbelievewe’remoreskillf
Sleepisdividedintoperiodsofso-calledREMsleep,characterizedbyrapideyemovementsanddreaming,andlongerperiodsofn
A.远中导板保持器B.功能性活动保持器C.丝圈保持器D.舌弓保持器E.间隙扩展装置乳磨牙缺失两个以上者,应选择
下列关于对外贸易经营者及其管理的表述中,符合对外贸易法律制度规定的是()。(2013年)
在我们同东欧各国各党的关系这个问题上,我们有相当的责任。
我国《物权法》所称物权,包括以下哪些方面的权利?()
近年来,国家房地产调控措施的出台十分密集,除了增加廉租房、经济适用房供应外,再加上央行加息,多个城市出现了房屋成交量下跌的态势,房价涨幅开始放缓。这表明()。
某微型计算机的寻址范围为64KB,CPU外接8片8KB的RAM芯片(片号从O开始),存储芯片的片选信号为CS(低电平有效)。试回答以下问题:如果运行时发现以0000H为起始地址的一片存储芯片不能读写,试分析故障原因。
【B1】【B10】
最新回复
(
0
)