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  3. Storytelling isn’t just for old folks and kids. It can help you move forward in your career—both by showing what you’ve accompli

Storytelling isn’t just for old folks and kids. It can help you move forward in your career—both by showing what you’ve accompli

admin2022-05-13  7
问题 Storytelling isn’t just for old folks and kids. It can help you move forward in your career—both by showing what you’ve accomplished and by persuading employees to trust you.
　　Stories can also aid hiring, says John Berisford, head of human resources at Pepsi Beverages. "I often ask one question, whether I’m interviewing a senior-level executive or a campus person. Tell me your story," said Berisford, who learned storytelling from his grandmother in West Virginia. "It’s the best way to get to know the entire human being."
　　To instantly grasp the impact of a good yarn, think of bestselling books such as Fish! and Who Moved My Cheese ? The ones that work are instantly memorable and forge emotional connections, says Katharine Hansen, Ph.D.， co-owner of the Quintessential Careers website. But that doesn’t mean storytelling is right for every situation. "It can backfire if the teller is trying to build enthusiasm yet doesn’t feel it", says Simmons. Choosing the right story for your audience is crucial, as is editing it to be clear and concise. It also helps to be accurate; at a time when authenticity is scarce, no one wants to hear a tall tale.
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答案 讲故事可不是老人和小孩的专利，它可以在事业上助你一臂之力——你可以借此向大家展示你取得的成绩，还能用这种方法获得员工的信任。 　　百事饮料公司人力资源主管约翰·贝里斯福德表示，讲故事同样有助于招聘员工。他说：“无论是在面试高级管理人员或是毕业生时，我都经常提这样一个问题：讲讲你的故事。这是全面了解一个人的最佳方法。”贝里斯福德从居住在美国西弗吉尼亚的祖母那儿学会了如何讲故事。 　　凯瑟琳·汉森博士是求职网站Quintessential Careers的联合拥有人，她表示，一个好故事的影响究竟有多大，想想《鱼》(Fish!)和《谁动了我的奶酪?》(Who Moved My Cheese?)这些畅销书就知道了。那些行之有效的故事往往让人瞬间难忘，构建起情感纽带。然而，这并不意味着讲故事适用于任何情况。西蒙斯说，如果讲述者自己没有感受到激情，却要试图创造激情，可能会适得其反。你不但要让故事清晰简短，还要为特定的观众群选择恰当的故事。准确表述同样也很重要，在这个呼唤真实的年代，没人喜欢听虚构的故事。
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