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  3. The economy may be troubled, but one area is thriving: social media. They begin with Facebook and extend through a dizzying arra

The economy may be troubled, but one area is thriving: social media. They begin with Facebook and extend through a dizzying arra

admin2019-09-23  43
问题    The economy may be troubled, but one area is thriving: social media. They begin with Facebook and extend through a dizzying array of companies that barely existed five years ago: Twitter, LinkedIn, Groupon, Yammer — and the list goes on. These companies are mostly private, but have attracted the ardent attention of Wall Street and investors, with Facebook now worth purportedly US$75 billion and Groupon valued at close to US$25 billion.
   There can be little doubt that these companies enrich their founders as well as some investors. But do they add anything to overall economic activity? While jobs in social media are growing fast, there were only about 21,000 listings last spring, a tiny fraction of the 150 million-member U.S. workforce. So do social-media tools enhance productivity or help us bridge the wealth divide? Or are they simply entertaining socially, and diverting us when it comes to national economic health?
   The answers are vital, because billions of dollars in investment capital are being spent on these ventures, and if we are to have a productive future economy, that capital needs to grow the economic pie — and not just among the elite of Silicon Valley and Wall Street.
   The problem is that these tools are so new that it is extremely difficult to answer the questions definitively. Flash back nearly 20 years and the same question was being asked about the first Internet wave. Were Netscape and the Web enhancing our economy, or were people just spending more time at work checking out ESPN.com? Official statistics weren’t designed to capture the benefits, and didn’t capture them until statistics experts at the Federal Reserve, urged on by Alan Greenspan, refined the way they measured productivity. As a result of these somewhat controversial innovations, the late 1990s became a period of substantial technology-driven gains.
   It is possible that the same gap exists today, that social-media tools are indeed laying the groundwork for new industries and jobs, but aren’t yet registering on the statistical radar. Many companies believe social media make them more competitive. Ford and Zappos, for instance, use Twitter to market their products and address consumer complaints.
   One big question is what proportion of that benefit will be captured economically by consumers vs. corporations. Sure, social media allow people to compare prices and quality and assess which companies are good to work for and where jobs might be. They also may enhance education and idea sharing, but the caveat is that the people who use these tools are the ones with higher education and income to spend on technology, not the tens of millions whose position in today’s world has eroded so sharply. According to a recent Pew Foundation study, only 45 percent of adults making less than US$30,000 have access to broadband, which is an essential component of using content-rich social media effectively.
   And that is the rub. Like so many things these days, social media contribute to economic bifurcation. Dynamic companies are benefiting from these tools, even if the gains are tough to nail down in specific figures. Many individuals are benefiting too, using LinkedIn to find jobs and Groupon to find deals. But now, the irony is that social media widen the social divide, making it even harder for the have-nots to navigate. They allow those with jobs to do them more effectively and companies that are profiting to profit more. But so far, they have done little to aid those who are being left behind. They are, in short, business as usual.
Which of the following titles is proper for the passage?
选项 A、Can Social Media Help the Economy?
B、Do Social Media Benefit Most Big Companies?
C、Do Social Media Tools Influence Cultural Values?
D、Who Could Become the Next Twitter?
答案A
解析 主旨题。全文首先提出社交媒体在经济动荡的时期蓬勃发展起来，虽然收益颇丰但对经济整体的贡献不够明显，随后解释了原因，最终指出受益人群以及社交媒体带来的问题。可见本文是围绕社交媒体对经济发展的作用展开的。故选A。
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