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  3. Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with

Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with

admin2010-01-15  60
问题      Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with their readers’ daydreams, and therefore the inducements they hold out to them must be a near accurate reflection of their unfulfilled wants and aspirations. Study these and you will assuredly understand a good deal of what it is that makes society tick.
     Looking back, for example, to the twenties and thirties, we can see that circulation managers unerringly diagnosed the twin obsessions which dominated that era of mass unemployment -- economic insecurity and a passionate concern for the next generation. Thus it was that readers were recruited with offers of free insurance policies for the one, and free instant education for the other. The family whose breadwinner lost an eye in a double railway derailment, or an arm in a flood, could confidently expect to collect several hundred pounds from the Daily This or the Evening That. The family who could not afford to send their son to grammar school could find consolation in equipping him with the complete works of Shakespeare in one magnificent, easy-to-read volume.
     After the war the need to fall into step with the new consumer society was soon realized. If you were flanked by neighbors who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were -- and still are -- available by the same means.
What does the choice of gifts tell us about the circulation managers?
选项 A、They despised their readers.
B、They understood their readers.
C、They enjoyed being powerful.
D、They were out of touch.
答案B
解析 本题要求读者根据发行部经理们所选择的赠品对他们作一个评价。通读全文后，读者应有这样的印象：出版社所提供的礼物和奖励紧跟大众需要，而且随着时代的变化而变化，而文中第二段开头部分也有相关语句：“circulation managers unerringly diagnosed the twin obsessions”。由此可见，发行部的经理们对读者十分了解。
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专业英语四级

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