2. 外语
  3. A few years ago it was feared that the investors buying up one media company after another and loading them with debt would ruin

A few years ago it was feared that the investors buying up one media company after another and loading them with debt would ruin

admin2018-08-25  64
问题     A few years ago it was feared that the investors buying up one media company after another and loading them with debt would ruin their purchases. As it turns out, some have also ruined themselves. On August 17th the Reader’ s Digest Association, publisher of America’ s most widely read magazine, said it would seek bankruptcy protection to restructure $2. 2 billion in debt.
    Reader’ S Digest is now a global business: It generates less than half of its revenue in America. Most of its money comes from direct marketing and sales of things as varied as wine, vitamins and books.
    Reader’s Digest began in the 1920s by summarizing books and "articles of lasting interest" from other publications. Gradually it acquired its own editorial voice, and with it a somewhat boring image. The magazine emphasized common values and leaned to the right—Richard Nixon and Ronald Reagan were fans. In the 1970s it sold as many as 18 million copies a month. The Wall Street Journal described it as the greatest publishing success since the Bible.
    Yet cracks were appearing. The magazine came to depend on competitions and gambling, particularly to lure younger subscribers. Forced out of that business by public and legal pressure, Reader’s Digest attempted to reinvent itself as a celebrity-heavy lifestyle magazine. Despite heroic (and expensive)efforts to keep up the numbers, circulation has fallen ruthlessly. It now stands at 8.2 million in America—not many more than Better Homes and Gardens.
    These days Reader’s Digest is aiming for a circulation of about 5. 5 million, having dropped the notion of being all things to all readers. Instead it will emphasize the heartland values of family and practicality. Other initiatives point in a similar direction. In 2006 the firm successfully launched a magazine featuring Rachael Ray, a cheerful and uncomplicated television cook. Earlier this year it formed a publishing alliance with Rick Warren, whose book, The Purpose-Driven Life, has a more plausible claim to be the greatest publishing success since the Bible. Mr. Warren is conservative but pointedly non-political.
    This is wise. There are a lot of people in the heartland, and not just in America. Reader’ s Digest’ s talent for distilling complex arguments ought to be more valuable in an era of information overload. In the past year Every Day with Rachael Ray and the American edition of Reader’ s Digest have lost less than a tenth of their advertising pages, according to Mediaweek—far less than the competition. If it can escape that troublesome debt, the least sexy of publishing companies ought to be around for a while yet.
How does the author feel about the future of Reader’s Digest?
选项 A、Skeptical.
B、Depressed.
C、Hopeful.
D、Enthusiastic.
答案C
解析 该题为推理题。由最后一段中的“This is wise…talent…ought to be more valuable…have lost less than…escape that trouble—some debt，the least sexy of publishing companies ought to be around for a while yet．”可知，作者对《渎者文摘》目前的改变持积极态度，对其业务能力也是肯定的，再加上第三方媒体对其盈利方面的评估，作者在最后又用了“the least sexy of(最正统的)”来形容它，不难看出作者对《读者文摘》的未来充满了希望。故选C。
转载请注明原文地址:https://kaotiyun.com/show/UiRd777K
本试题收录于： 公共英语四级笔试题库公共英语（PETS）分类
0

公共英语四级笔试

公共英语（PETS）

相关试题推荐
随机试题
最新回复(0)