2. 外语
  3. Many countries will not allow cigarette advertising in their newspaper or on TV — especially【C1】______the advertisements are usu

Many countries will not allow cigarette advertising in their newspaper or on TV — especially【C1】______the advertisements are usu

admin2011-03-07  60
问题     Many countries will not allow cigarette advertising in their newspaper or on TV — especially【C1】______the advertisements are usually written with young people in mind.【C2】______advertising, the tobacco companies have begun to【C3】______sports events. They give money to football, motor racing, tennis and a number of【C4】______sports【C5】______condition that the name of the cigarette is【C6】______. This is now【C7】______concern, because it does exactly what many【C8】______try to do — suggest that smoking has some connection【C9】______being strong and athletic.
    In all this, the point of view of the non-smokers has to be【C10】______as well: " I【C11】______smoker would stop【C12】______the air. I wish I could eat in a restaurant without having to smell cigarettes smoke. " It has been【C13】______that, in a room where a large number of people are smoking, a non-smoker will breathe in the【C14】______of two or three cigarettes during an evening.【C15】______, non-smokers are now majority in many western countries. More and more people are giving up the habit, discouraged by high prices, influenced by【C16】______advertising or just aware that smoking is no longer really a polite thing to do.
    Faced with【C17】______sales, the western tobacco companies have begun to look outside then-own countries. They have begun advertising campaigns to persuade young people in developing countries that smoking American or British or French cigarette is a sophisticated western habit, which they should copy.【C18】______, more and more young people are spending【C19】______money they have on a product which the West recognizes as unhealthy and no longer wants. The high number of young smokers in India, in South America and in South East Asia will become tomorrow’s【C20】______.
【C8】
选项 A、ads
B、newspapers
C、TV
D、magazines
答案A
解析 篇章题。上下文理解题。此句说烟草公司赞助体育运动要以提及香烟名为条件，此举就是通过将健康等与香烟联系起来从而对香烟进行宣传。而宣传产品正是广告的目的。那么，这种作用与广告的作用一致。烟草公司的赞助实际上只是换了一种方式宣传其产品，因此，此处应选ads。newspapers“报纸”、TV“电视”和magazines“杂志”均为宣传媒体，它们除了宣传商品外，还有许多其他的作用。再者，前文讲到被禁止的只是香烟广告，而不是这些媒体本身。因此，此三项均不符合题意。
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