首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the mar
admin
2009-01-05
57
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by ______.
选项
A、copying each other’s technology
B、incorporating features that make their products distinctive
C、making their computers more expensive
D、making their computers run much faster
答案
B
解析
推理题。文章最后一段开头就表达了两家公司都认识到对方的产品有自己本身不具备的优势,并具体指出各自的特点,最后预测两家公司产品的兼容性会越来越高。可见与选项B中的incorporating features(综合各自特点)所表达的“他们会相互吸取对方产品的优势”相符合。
转载请注明原文地址:https://kaotiyun.com/show/UvBK777K
0
专业英语四级
相关试题推荐
TheCubistmovementinartwasareactionagainsttraditionalmethodsofportrayreality.
Ifourbrainswerecomputers,we’dsimplyaddachiptoupgradeourmemory.Thehumanbrain,therefore,ismore【M1】______comple
Thedayswhenjournalismwaslimitedtoobtainingpressbriefingsandwritingfirsthandaccountofhappeningsinthe【M1】______
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerwiththeresultthatinstitutionsoflearning,essent
Thebrainsofchildrenareaffectedbyfamilyviolenceinthesamewayascombataffectssoldiers,accordingtoastudy.Inbot
(1)Oneoftheunresolved—andratherbitter—disputesinevolutionarybiologyisbetweenthecreepsandthejerks.Thecreeps(sod
Theshower______over,wewentonwithourjourney.
EliasHoweMostinventionscomefromlonghours--sometimesyears--ofwork./Atothertimestheycamefromjustabitofluck
Whetherornotanimalsfeelisnotaltogetheraneasyquestiontoanswer.Ahumanbeinghasdirectawarenessonlyofthepainsw
Theshower______over,wewentonwithourjourney.
随机试题
唐以前文献中“哕”是指
传染病的基本特征为
鲜鱿鱼,非种苗()
家乐福成立于1959年,是大卖场业态的首创者,是欧洲第一大零售商,世界第二大国家化零售连锁集团。现拥有11000多家营运零售单位,业务范围遍及世界30个国家和地区。作为零售业中的巨头,其成功是建立在利用信息技术整合优势资源的基础之上。家乐福能够利用其先进的
中央工委将西柏坡选定为中央工委住址的得天独厚的条件有()。
下列不属于新课程结构特点的是()
有人分析过成功学的基本讲义和惯用词。发现它们几乎就是人类世界已知的公理。不能否认,从这些廉价、方便、________,但又貌似永远正确的道理中,我们似乎获得了营养甚至是前进的动力;但如果一味地________于所谓的“成功之道”,放弃了对生活的体验和思考,
下列不属于计时器控件属性的是
ItisnotdifficulttobepessimisticaboutthefutureofEuropeanbusiness.【T1】ComparedwiththeawesomestrengthofAmericaa
HowmanysuicidehijackerswereSaudis?
最新回复
(
0
)