首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2012-02-02
31
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. (262 words)
The first paragraph tells us that a new product is______.
选项
A、usually introduced to satisfy different tastes
B、often inferior to old ones at first
C、often more expensive than old ones
D、not easily accepted by the public
答案
D
解析
本题属于细节理解题。第一段以速溶咖啡为例,说明新产品被人们接受要花很长一段时间。“It took several years to gain general acceptance”一句就表明了这一点。A、B、C三项中的内容文中并未涉及,显然不是正确答案,故本题答案为D。
转载请注明原文地址:https://kaotiyun.com/show/V3na777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedintoparenthoodbytheirparents,whothinkthatha
Attentiontodetailissomethingeveryonecanandshoulddo—especiallyinatightjobmarket.BobCrossley,ahuman-resourcesex
Thefitnessmovementthatbeganinthelate1960sandearly1970scenteredaroundaerobicexercise(有氧操).Millionsofindividual
Thefitnessmovementthatbeganinthelate1960sandearly1970scenteredaroundaerobicexercise(有氧操).Millionsofindividual
Accordingtoasurvey,whichwasbasedontheresponsesofover188,000students,today’straditional-agecollegefreshmenare"
Somepessimisticexpertsfeelthattheautomobileisboundtofallintodisuse.Theyseeadayinthenot-too-distantfuturewhe
Somepessimisticexpertsfeelthattheautomobileisboundtofallintodisuse.Theyseeadayinthenot-too-distantfuturewhe
It’snosecretthatmanychildrenwouldbehealthierandhappierwithadoptiveparentsthanwiththeparentsthatnaturedealtt
Thereseemsnevertohavebeenacivilizationwithouttoys,butwhenandhowtheydevelopedisunknown.Theyprobablycameabout
Itwasnot“thecometofthecentury”expertspredicteditmightbeNevertheless,Kohoutekhasprovidedabonanzaofscientificinf
随机试题
输卵管间质部妊娠,临床及超声表现错误的是
A.附子B.干姜C.肉桂D.厚朴E.秦艽有止吐作用的药物是()。
依据施工合同示范文本,当施工过程中发生不可抗力,致使承包人负责采购的设备运到现场准备安装前造成损失,该损失应由( )承担。
利率平价理论揭露了汇率和利率之间的紧密联系,该理论表明一国利率上升,则()。
影响课堂管理的因素包括教师的______、班级规模、班级的性质以及对教师的期望。
_____hetriedtocoverthetruth,itcameoutatlast.
美国经济学家舒尔茨提出_________理论。
根据我国现行宪法的规定,有权宣布全国进入紧急状态的国家机关是()。(2010单20)
Windows操作系统区别于UNLX操作系统的主要特点是( )。
TheChallengesandPotentialofNewEducationalTechnologyThechallenges.inthepast:mediawereusedasa【T1】________
最新回复
(
0
)