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For each recording, decide what the speaker’s opinion on introducing new products into the market is. Write one letter(A-H)n
For each recording, decide what the speaker’s opinion on introducing new products into the market is. Write one letter(A-H)n
admin
2015-02-26
59
问题
For each recording, decide what the speaker’s opinion on introducing new products into the market is.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
A test your product
B identify your competition
C make marketing plans
D collect statistics
E advertise your products
F find your target market
G develop your brand
H market your product online
______
You will hear another five recordings.
For each recording, decide what the speaker’s opinion on introducing new products into the market is.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
You have 15 seconds to read the list A-H.
[pause]
Now listen, and decide what the speaker’s opinion on introducing new products into the market is.
[pause]
Eighteen
Woman: I always make a list of the products that will compete with my invention. Comparing my product’s strengths and weaknesses with those of my closest competition can make me get a good idea of the marketing challenges I face. Also, I examine how these companies market their products, including the media they use and the message their sales literature contains.
[pause]
Nineteen
Man: Well, I just look for a group that can afford my product and most likely needs it. And I check the demographics of my competition and look for industry demographic statistics for comparative information. By focusing my marketing efforts on a specific segment of the population, I can increase the likelihood of sales because I’m targeting those mostly likely to buy my product.
[pause]
Twenty
Woman: As a matter of fact, I was speaking of creating packaging and promotional materials that would reflect the character of my products and my target market. I believe a successful brand strategy increases sales by making the product visible and accessible to the people most likely to buy the product.
[pause]
Twenty-one
Man: Well. I have tried several different marketing methods, like door-to-door sales and telephone. Since more and more people are browsing Internet more than before, I finally realise it’s a great idea to take advantages of Internet to market my products. And now, I have a professional-looking website, where people can buy my products. And it turns out great: this website helps me attract a lot of customers.
[pause]
Twenty-two
Woman: Before the full product launch, I simply show marketing material to prospective customers and gauge their reaction to the content, message and whether they would be likely to purchase my product based on the information. And I also have those prospective customers test the product’s features and then ask them if they are willing to purchase it at my price.
[pause]
Now listen to the recordings again.
[pause]
That is the end of Part Two.
[pause]
选项
答案
F
解析
解题的关键信息句是:And I check the demographics of my competition and look for industrydemographic statistics for comparative information.考生要注意demographic:人口统计学的,旨在反映人口现象的状态、变动过程及其与社会经济发展的数量关系,就是指能买东西的顾客团体,其中可能包括消费者数量、年龄等因素,这是在做市场定位。
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本试题收录于:
BEC中级听力题库BEC商务英语分类
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BEC中级听力
BEC商务英语
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