首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
admin
2011-01-10
42
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/VQcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Thefieldofmedicinehasalwaysattracteditsshareofquacksandcharlatans—disreputablewomenandmenwithlittleornomed
Inthesecondhalfofeachyear,manypowerfulstormsareborninthetropicalAtlanticandCaribbeanseas.Of【C1】______,onlya
IntheUnitedStatesandinmanyothercountriesaroundtheworld,therearefourmainwaysforpeopletobe【C1】______aboutdeve
Followingayearoffastdevelopment,bythefirstquarterofthisyear,Chinahashadabout1,100e-commercewebsites.
Thechildwassoingenuousthatevenwhensheknockedthetelevisionoffitsstandsothatitwasirreparablydamaged,herparen
Ourholidayisdoomedtofailurewithoutyou.
Evenifamarriageisdoomed,thefinancialdisputebetweenhusbandandwife,whichmayseemthemostobvious,issupposedtobe
JohnwassoangrywithherhusbandthatshetoldhimshewouldratherhavestayedinNewYorktogotoPariswithhim.
女士们、先生们:晚上好。我想首先扼要地说一下中国的现状。大家知道,中国实行改革开放已走过了25年。在短短的四分之一个世纪里,中国取得了前所未有的重大进步和发展。25年前,中国的GDP只有l,473亿美元,而去年已达到14,000
A、Theblousewillcost$160.B、Theblousewillcost$40.C、Theblousewillcost$18.D、Theblousewillcost$80.B
随机试题
综合类证券公司可以经营()证券业务。
化疗药物应用的注意事项()。
上海某动物园一长颈鹿,4岁,精神委顿,行动迟缓,进行性消瘦,严重贫血,血液学检查嗜酸性粒细胞明显增多;死后剖检见脾脏体积缩小变薄,被摸增厚且出现皱褶,肾脏体积减小,心冠状沟及纵沟脂肪消失被水肿液替代,外观呈胶冻样,脏器颜色最可能是
李某因涉嫌抢夺被拘留。拘留期间,不可为其申请取保候审的是:()
H公司是一个高成长的公司,目前每股价格为20元,每股股利为1元,股利预期增长率为6%。公司现在急需筹集资金5000万元,有以下三个备选方案:方案1:按照目前市价增发股票250万股。方案2:平价发行10年期的长期债券。目前新发
消费者对价格敏感,生产与销售成本低,竞争者容易进入,商品差异性小的新产品定价,应采用()。
阅读某教材《滕王阁序》一课的教学实录(片段),回答问题。案例:师:读完了《滕王阁序》,大家喜欢这篇文章吗?喜欢的同学请举手。(少数同学举手)师:喜欢的理由往往都是相似的,而不喜欢的理由却未必一样。我想听听不喜欢的理由。生1:不知道写的什
中国是世界上最早发明瓷器的国家,制瓷技术高超,在世界上具有无可替代的地位。下列对我国古代制瓷业的表述正确的是()。
下列关于合同特征的表述,正确的是()。
TuesdayseestheannouncementoftheTurnerprizeshortlist.Onecritichasdescribedtheprizeas"bipolar",veeringbetweengo
最新回复
(
0
)