首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
A、Americanize the restaurants. B、Increase its advertising coverage to the rich. C、Focus its niche market on Sunday evening meal.
admin
2011-01-10
36
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/VQcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
SeveraltheoriesofevolutionhadhistoricallyprecededthatofCharlesDarwin,althoughheexpoundeduponthestagesofdevelop
Theseniorsenatorhasinthepastthreetermsbothexperiencedthesweettasteofsuccessandthebitternessofdefeatinhisl
Inthesecondhalfofeachyear,manypowerfulstormsareborninthetropicalAtlanticandCaribbeanseas.Of【C1】______,onlya
Wecannotbe______thechoicesthatourchildrenaregoingtomake,eventhoughwehavecontributedtothosechoices.
Themostsignificantmeasureweshouldtaketostopterroristsisto______themofmaterialandmoralsupportfromwithinthecou
IntheUnitedStatesandinmanyothercountriesaroundtheworld,therearefourmainwaysforpeopletobe【C1】______aboutdeve
Ifyouleftyourbookonthetableovernight,youwouldfindthefollowingmorningthatitwasstillexactlywhenyouhadlefti
女士们、先生们:我非常高兴能利用英中贸协年会的机会向英国工商界朋友们致以诚挚的问候。多年来,英中贸协一直关心和支持中英关系发展,是堪称两国友好交流的桥梁和互利合作的纽带。在此,我谨对英中贸协及诸位长期为促进中英经贸合作所做的不懈努力和杰出贡献表示
Mostpeoplehaveseenbulliesinaction,makinglifemiserableforothers.Theirtargetsoftenescapetheintimidationrelativel
Mostpeoplehaveseenbulliesinaction,makinglifemiserableforothers.Theirtargetsoftenescapetheintimidationrelativel
随机试题
阅读曹禺《日出》中的一段文字,然后回答小题。黄省三:经理!潘月亭:石清,这是谁?他是干什么的?黄省三:经理,我姓黄,我是大丰的书记。李石清:他是这次被裁的书记。潘月亭:你怎么跑到这里来,(对李)谁叫他进来的?
患者身目发黄,黄色鲜明,腹部痞满,肢体困重,便溏尿黄,身热不扬,舌红苔黄腻,脉濡数。其证候是
A.心脉痹阻B.心失所养或邪扰心神C.阳盛阴衰,阴阳失交D.气郁痰火上扰,阴阳失调,痰气血凝滞E.顽痰闭阻心窍,肝经风火内动
完成一个反射所需时间的长短主要取决于
A.1年B.2年C.3年D.4年E.5年第二类精神药品的处方应至少保存
急性腹泻是指病程在
(),就是要以经济建设为中心,全面推进经济、政治、文化与社会建设,实现经济发展和社会全面进步。
社会改革
A、Lookaroundbeforegoinghome.B、Prefertoargueaboutit.C、Disagreewiththewoman.D、Apologizetothewoman.DM:Whatwasi
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.InastudydescribedinBritain’sObservernewspap
最新回复
(
0
)